HDFC Life Insurance - Senior Manager - Product - ULIP & Investment Marketing
Digital Marketing/Marketing
An AI agent that applies to roles like this on employers' own sites. 25 applications free, no card needed.
Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.
Job Description
Role Purpose:
We are looking for a passionate, market-aware, investment-savvy Senior Manager to elevate HDFC Life's ULIP business through smarter customer engagement, sharper investment narratives, and thoughtful end-to-end lifecycle management. This role is designed for a strategic thinker who understands markets, loves decoding investment trends, and can weave compelling stories around funds that keep customers invested year after year.
What Makes This Role Exciting:
- You directly influence how customers perceive HDFC Life's ULIP investment capabilities.
- You get to shape fund narratives, promote focus funds, and strengthen our positioning in the investment-led insurance space.
- You own the entire ULIP lifecycle, ensuring customers stay engaged, informed, and confident about staying with HDFC Life.
Key Responsibilities:
A. Investment Marketing & Fund Promotion:
- Build strong, relatable narratives around HDFC Life's investment philosophy, fund performance and market views.- Create periodic fund insights, investment outlook notes, and storytelling-based content for customers and distributors.
- Promote focus funds strategically through data-backed communication campaigns.
- Work closely with Investment/IC/Finance teams to translate market trends into actionable, customer-friendly communication.
B. Market Insights & Strategy:
- Maintain a strong pulse on equity, debt, hybrid markets and macro-economic developments.
- Translate market movements into simplified insights for leadership, distributors, and customers.
- Benchmark ULIP funds and propositions against competitors to identify differentiation opportunities.
- Support product refresh recommendations aligned to market cycles and customer expectations.
- Support distribution channels with crisp training content, investment narratives, and competitive positioning.
Required Domain Expertise:
A. Understanding of Markets:
- Strong grasp of equity and debt markets, macro trends, interest rate cycles, asset allocation and risk-return dynamics.- Ability to simplify market movements and explain fund performance drivers clearly.
B. Customer Lifecycle & Investment Communication
- Experience in designing lifecycle journeys and investment-led retention strategies.
- Ability to craft engaging, trustworthy communication that resonates with diverse customer profiles.
Experience & Qualifications:
- 5-10 years of experience in product management, investment communication, or financial product marketing.
- Strong understanding of market-linked products (MFs, ETFs, Hybrid Funds).
- MBA/PGDM in Finance, Marketing or related field preferred.
Role: Product Manager - Insurance
Industry Type: Insurance
Department: Product Management
Employment Type: Full Time, Permanent
Role Category: Product Management - Other
Education:
PG: MBA/PGDM in Any Specialization
Key Skills
- Product Management
- Wealth Management
- Mutual Funds
- ULIP
- Investment Products
- Product Strategy
- Product Innovation
- Product Portfolio
- Product Life Cycle
- Product Planning
Skills
Product RoadmapProduct ManagementProduct StrategyProduct MarketingMarketingBFSI MarketingMarketingProduct MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Similar Jobs
View all
New Digital Marketing/Marketing roles in Mumbai.
One email a day. Unsubscribe any time.
