Head Of Marketing

We are looking for a high-impact Marketing Leader to drive end-to-end user acquisition, engagement, and retention. You will own key growth initiatives across the customer lifecycle, leveraging performance marketing, CRM, SEO, partnerships, and data-driven experimentation to scale user growth. This is a highly cross-functional role that requires close collaboration with Product, Content, Analytics, and Category teams to optimize user journeys and deliver measurable business outcomes.

Key Responsibilities -

Growth Strategy & Funnel Optimization

• Own the end-to-end user growth funnel—from acquisition and activation to engagement and retention.
• Develop and execute growth strategies across multiple acquisition channels, including paid marketing, SEO, partnerships, affiliates, and referrals.
• Continuously analyze funnel performance, identify bottlenecks, and implement initiatives to improve conversion rates and customer engagement.
• Identify new growth opportunities across products, categories, and customer segments.

Performance Marketing

• Lead digital acquisition campaigns across Google, Meta, YouTube, and other relevant platforms with a strong focus on ROI and customer acquisition efficiency.
• Partner with creative teams to develop high-performing ad creatives and landing pages.
• Monitor campaign performance, optimize budgets, and scale successful initiatives.

Lifecycle & CRM Marketing

• Design and optimize customer lifecycle journeys across Email, Push Notifications, WhatsApp, SMS, and in-app messaging.
• Build personalized engagement and retention campaigns using CRM automation platforms such as CleverTap, MoEngage, WebEngage, or similar tools.
• Improve onboarding, activation, engagement, and reactivation through behavioral segmentation and automation.

• Develop and execute SEO strategies to drive sustainable organic traffic growth.
• Collaborate with content teams to create high-quality, search-optimized content aligned with user intent and seasonal demand.
• Continuously improve website visibility, keyword rankings, and organic performance.

Affiliate & Partnership Marketing

• Build, manage, and scale affiliate, influencer, and creator partnerships across YouTube, Telegram, Instagram, and other relevant platforms.
• Identify new partnership opportunities to drive qualified user acquisition.
• Track partner performance and optimize campaigns for maximum impact.

Cross-functional Collaboration

• Partner with Product teams to improve user experience, conversion funnels, and feature adoption.
• Collaborate with Category, Content, Design, and Analytics teams to execute integrated growth campaigns.
• Align stakeholders around growth priorities and business objectives.

Data Analytics & Experimentation

• Foster a culture of experimentation through structured A/B testing across acquisition, activation, and retention channels.
• Analyze customer behavior, campaign performance, and funnel metrics to identify growth opportunities.
• Develop dashboards and present actionable insights through weekly and monthly business reviews.
• Drive continuous optimisation using data-backed decision-making.

Brand Marketing

• Drive brand awareness and consideration through integrated brand campaigns across digital and offline channels, ensuring consistent messaging and positioning.
• Partner with Creative, Content, PR, and Product teams to build a strong brand narrative that enhances customer trust, engagement, and long-term growth.
• Measure brand health through key metrics such as awareness, consideration, share of voice, and brand lift, while optimizing campaigns based on insights.

Required Skills & Qualifications

Must Have

• 6-10 years of experience in Growth Marketing, Performance Marketing, Digital Marketing, or Growth Strategy, preferably in consumer internet, EdTech, SaaS, or other high-growth digital businesses.
• Strong understanding of customer acquisition, growth funnels, lifecycle marketing, and conversion optimization.
• Hands-on experience managing paid marketing channels, including Google Ads, Meta Ads, and other digital acquisition platforms.
• Experience working with CRM automation tools such as CleverTap, MoEngage, WebEngage, or equivalent.
• Strong analytical skills with proficiency in Google Analytics, Mixpanel, Amplitude, Excel, or similar analytics platforms.
• Demonstrated ability to drive measurable business growth through data-driven experimentation.
• Excellent stakeholder management, communication, and project management skills.
• High ownership mindset with the ability to independently lead strategic initiatives in a fast-paced environment.

Preferred Qualifications

• Experience in EdTech, Consumer Internet, Subscription-based businesses, or digital-first organizations.
• Experience scaling multi-channel acquisition and engagement strategies for large consumer platforms.
• Familiarity with experimentation frameworks, attribution models, and marketing automation platforms.