Assistant Vice President - Public Relations & Business Communications - Insurance

Role Overview:

We are looking for a dynamic communications professional to lead PR, business communications, and product positioning. The role will be responsible for shaping the corporate narrative, strengthening brand reputation, and building preference for the products and offerings through impactful, insight-led communication.

The role will work closely with senior leadership, business, product, marketing, and other key stakeholders to translate business and product priorities into compelling narratives that drive brand awareness, credibility, and product preference.

Key Responsibilities:

PR & Media Relations:

• Develop and execute the PR and media strategy.
• Build and manage relationships with journalists, media houses, and industry influencers.
• Drive media opportunities, press releases, interviews, and leadership profiling.
• Identify opportunities to strengthen corporate reputation and enhance brand visibility.
• Manage communication during sensitive or reputational situations.

Business & Corporate Communications:

• Develop communication strategies aligned with business priorities and organisational objectives.
• Lead leadership communications, including speeches, articles, talking points, presentations, and executive messaging.
• Translate complex business developments into clear, compelling narratives for internal and external audiences.
• Partner with business and functional leaders to drive effective stakeholder communication.
• Ensure consistency of messaging across internal and external communication channels.

Product Positioning & Brand Preference:

• Develop communication narratives that clearly articulate product value propositions, differentiation, and customer benefits.
• Partner with product and business teams to strengthen product positioning and create compelling reasons for customers to choose the offerings.
• Identify opportunities to build brand and product preference through PR, thought leadership, content, campaigns, and strategic communications.
• Convert product features, business strengths, and customer insights into differentiated and easy-to-understand communication.
• Support product launches, key propositions, partnerships, and business initiatives through integrated communication plans.
• Ensure product and brand messaging is consistent, differentiated, and aligned with the overall brand positioning.

Content & Thought Leadership:

• Develop compelling content for corporate communications, digital platforms, newsletters, social media, and other relevant channels.
• Drive thought-leadership opportunities for senior leaders and subject-matter experts.
• Develop narratives around key business milestones, innovations, products, and organisational initiatives.
• Identify emerging industry conversations and opportunities for the organisation to establish a distinctive voice.

Stakeholder Management:

• Work closely with senior leadership, product, business, marketing, HR, and other functional teams.
• Manage PR and communications agencies and external partners.
• Measure communication effectiveness and provide insights to improve brand visibility, engagement, and impact.