Manager - B2B Marketing

• Job Title : B2B Marketing Manager with an Logitech Company
• Experience : 7-9 years
• Location : Mumbai
• Industry : B2B SaaS / Enterprise Software / Technology

Role :

Looking for an experienced B2B Marketing Manager to drive brand awareness, inbound leads, and demand generation through digital and offline marketing campaigns.

Key Responsibilities :

• Plan and execute online & offline marketing campaigns.
• Generate qualified leads through content, SEO, SEM, email, social media, PPC, and events.
• Manage content marketing (blogs, whitepapers, eBooks, webinars, case studies, etc.).
• Build and maintain the company's social media presence.
• Track campaign performance using Google Analytics and other analytics tools.
• Optimize website landing pages and improve customer experience.
• Work with PR, media, and event teams to increase brand visibility.
• Analyze marketing data and improve campaign performance.

Requirements :

• 7-9 years of B2B marketing experience.
• Experience in SaaS, enterprise software, or technology companies.
• Hands-on experience with SEO, SEM, PPC, email marketing, social media, content marketing, and marketing automation.
• Knowledge of Google Analytics, WordPress, ABM (Account-Based Marketing), and lead generation.
• Strong communication, content writing, and analytical skills.
• Ability to work in a fast-paced environment.