Exe. Marketing

• Job Title: Brand and Marketing Manager
• Location: Andheri, Mumbai
• Job Type: Full-Time

About Helo.ai

• At Helo.ai, we harness the power of CPaaS and AI technologies to revolutionize communication solutions globally. Our mission is to
• create technologies that not only connect people but also empower communities worldwide. We are looking for a visionary Brand
• and Marketing Manager who blends creativity with analytical prowess to drive our brand forward and deepen our market impact.

Role Overview

• The Brand and Marketing Manager will be a key player in shaping Helo.ais market presence and enhancing user engagement. This
• role demands a strategic thinker who can craft and execute comprehensive marketing initiatives, manage high-impact projects, and
• leverage the latest digital tools to maintain a competitive edge.

Key Responsibilities

• Strategic Marketing and PR Initiatives:
• Develop and implement robust marketing strategies that align with Helo.ais growth objectives.
• Lead public relations efforts, crafting narratives that enhance our public image and foster strong media
• relationships.

Advanced Digital Marketing And Analytics

• Oversee and optimize our presence across all digital platforms, including social media, ensuring high
• visibility and engagement.
• Utilize advanced analytics to continually assess the effectiveness of marketing strategies and make
• data-driven adjustments.

Comprehensive Content Development

• Direct the production of diverse content formats such as explainer videos, reels, podcasts, testimonials,
• and case studies.
• Ensure all content is on-brand, aligns with Helo.ais voice, and effectively communicates our value
• propositions to different audience segments.

Event And Exhibition Management

• Plan and execute all corporate events, including trade shows and exhibitions, ensuring they effectively
• represent Helo.ais brand and values.
• Manage event logistics from concept to execution, including venue selection, attendee management, and
• post-event analysis.

Exclusive Client Engagement Events

Organize and manage exclusive events such as roundtables and VIP client gatherings to strengthen

relationships and enhance business networking.

Merchandising For Events

Design and source promotional materials and merchandise that reflect Helo.ais brand identity and

resonate with event themes and objectives.

Website Management And Optimization

• Oversee the management of the company website, ensuring it is regularly updated with fresh content and
• optimized for user experience and SEO.
• Collaborate with IT and design teams to enhance site functionality and visual appeal.

Utilization Of AI And Innovative Technologies

• Leverage AI tools to personalize customer interactions, enhance content relevance, and streamline
• marketing processes.
• Stay abreast of emerging technologies that could further enhance marketing effectiveness and brand
• engagement.

Required Skills And Qualification

• You hold a bachelors degree in Marketing, Communications, Business Administration, or a related field.
• You bring a proven track record of success in brand management and digital marketing, ideally within the technology or
• CPaaS sector.
• You possess a deep understanding of social media strategies, SEO dynamics, and content management.
• You are a creative thinker with a structured approach to project management and an ability to manage multiple
• initiatives simultaneously.

Performance Metrics

• Brand Strategy Execution: Track increases in brand awareness, improved market positioning, and enhanced brand
• perception through systematic metrics.
• Digital Engagement: Monitor growth in engagement metrics across digital platforms and measure the conversion rates
• and ROI of digital campaigns.
• Event Impact: Evaluate the success of events based on attendee feedback, brand exposure, and business outcomes.
• Content Innovation: Measure engagement levels and effectiveness of different content formats, incorporating
• feedback to refine content strategies.
• Website Performance: Analyze web traffic, user behavior, and conversion data to continuously optimize the online
• experience.

Perks Of Joining Us

• At Helo.ai, you will join a diverse, inclusive community that values integrity and initiative. Here, you will have the opportunity to work
• on groundbreaking projects, develop your skills, and contribute to an innovative company that leads with its values. If youre ready to
• make a substantial impact in a dynamic environment, we welcome you to apply.