Marketing Strategy Manager – Footwear, Apparel & Accessories

About this Position

Drive market strategy and growth initiatives across the footwear, apparel, textile, and accessories segments by leveraging market insights, customer needs, and industry trends. Partner with regional and global stakeholders to identify growth opportunities, support innovation and portfolio development, and execute strategic projects that enhance business performance. Act as a key link between sales, marketing, and technical teams, ensuring market perspectives are effectively represented in business decisions.

 What you´ll do

• Contribute to the development and execution of market strategies across footwear, apparel, textile and accessories markets, working closely with regional and global stakeholders
• Monitor market developments, emerging trends and customer needs, translating observations into actionable recommendations and quantified growth opportunities
• Drive selected strategic projects and growth initiatives from planning through implementation, ensuring timely execution and stakeholder alignment
• Provide strategic input to innovation, product portfolio and launch related activities through market insights & data, value proposition development, prioritization
• Support customer and market engagement activities, including workshops, industry events and strategic business discussions
• Act as a connector between sales, marketing and technical teams, representing on-the-ground business realities in global discussions

What makes you a good fit

• Minimum 6 years of professional experience in market development, strategy, marketing, business development or related commercial functions. Any Graduate (MBA preferred)
• Knowledge of sporting goods and/or fashion markets and their value chains, including footwear, apparel, textile and accessories
• Self-motivated with strong communication and stakeholder management skills, comfortable working independently and across diverse teams
• Educational background in marketing, business, material science, engineering or related fields, adhesives and/or Coatings knowledge is a plus

Some perks of joining Henkel

• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Best-in-class Group Medical Insurance policy covering employee, spouse and up to 2 children
• Competitive accident and term life policies for up to 3 times annual gross salary
• Progressive OPD policy of INR 30,000 for employee, spouse and up to 2 children

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.