Regional Marketing Manager

Important Note : This role is based out of Cali, Colombia.

The incumbent is required be bilingual, having verbal & written fluency in both English & Spanish languages.

A purpose driven role for you

The incumbent will be responsible to devise and implement marketing strategy across regions and build awareness for the product portfolio and achieve defined sales targets

A Day in the life

• Devise annual marketing calendar by studying market, competition and consumer
• Develop brand campaigns across all touchpoints-TV, Print, Radio, OOH, BTL, Events, Retail and Digital
• Spearhead product launches and maintain brand healt
• Manage advertising, media, digital, marketing research agencies to develop and roll out the country-wise marketing plan.
• Identify business needs for engaging the agencies and strive for effective output
• Coordinate with distributor partners to execute media and local level marketing activities
• Successful execution and monitoring of all marketing activities according to annual plan and align for course correction

Academic Qualification & Experience

• Masters in marketing or MBA
• Bachelors Degree in Marketing, Business, or a Related Field
• 12-15 years of experience in Mass-media communication development, agency and media management

Technical Skills/Knowledge

Digital Markerting

Events & Media Campaigns

Qualitative Research

Customer Behaviour

Behavioural Skills

• Execution mind-set
• Multi-stakeholder management
• Great organizational and time management abilities

What will it be like to work for Hero

As the worlds largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of Indias proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the worlds largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.

Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.

We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision Be the Future of Mobility, Hero MotoCorp plans to achieve its next 100 million sales by 2030.

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorps eight green manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 its first EV in India and plans to launch the product in global markets.

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of Indias flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorps Global Corporate Partner.