85+ Applicants
Posted: 8 months ago
2-6 years
Maharashtra,
Pune
Work from Office
Posted: 8 months ago
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Applicants: 85+
Job Description
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Job Description
- Role Overview:
As a Campaign Operations Manager at HG Insights, you will be a crucial part of the Marketing team, responsible for ensuring the smooth execution and delivery of high-impact lead generation campaigns for customers utilizing TrustRadius intent-driven leads product. Reporting directly to the GM of Leads Programs, you will play a pivotal role in managing operational processes to ensure timely, accurate, and seamless delivery of leads to customers. This role requires attention to detail, a fast-paced work environment, and a dedication to driving operational excellence in customer-facing programs.
Key Responsibilities:
- Manage the Sizing Request Process
- Review incoming sizing requests from internal teams.
- Collaborate with Account Executives to clarify ideal customer profile (ICP) criteria.
- Pull and catalog category intent data to inform sizing.
- Communicate sizing requests to partners and manage their responses.
- Identify and recommend improvements to the sizing process and partner communication workflows.
- Campaign Setup & Execution
- Partner with IDL Program Managers to understand campaign specifications and requirements.
- Create and configure campaigns in the IDL Admin Portal.
- QA Check Success Plans and ensure all relevant information is present
- Serve as a resource on customer calls for complicated lead delivery.
- Partner & Lead Delivery Oversight
- Ensure partners deliver leads on the customers designated schedule.
- Validate that all leads, regardless of customer delivery method, are correctly entered into the customers Box folder.
- Monitor and troubleshoot lead delivery errors from partners via the API.
- Cross-Functional Collaboration
- Work with the Product team to streamline workflows and increase the volume of IDL campaigns the team can support.
- Collaborate with the Finance team to support audit preparations and ensure compliance.
- Partner with the IDL Program Managers and Head of Enablement to document processes and maintain operational consistency.
- Reporting & Analytics
- Assist in pulling partner performance reports.
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Qualification Required:
- Direct experience working in tech, b2b, SaaS; working within the b2b demand generation space is ideal.
- 2+ years of work experience in campaign operations focused functions in customer-impacting roles.
- Working specifically with leads programs and delivery is a plus.
- Experience with lead delivery tools such as Integrate and Convertr is a plus.
- Knowledge of marketing tools including Marketo, Salesforce, HubSpot, Eloqua, etc.
- Experience working with APIs and webhooks is a plus.
- Proven track record of operations project management for revenue programs and processes at high-growth companies.
- PMP certification is a plus.
- Proficiency in Excel and comfort working with data and business intelligence tools.
- Self-starter with direct experience managing campaign operations as an individual contributor.
- Expertise and passion for communication and cross-team collaboration.,
Skills
OperationsOperations ManagerDeliveryData AnalysisCollaborationProject ManagementCustomer Relationship ManagementBusiness IntelligenceAPIsLead GenerationMarketing ToolsCampaign OperationsWebhooksCommunicationIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
HG Insights provides comprehensive sales intelligence and market data solutions that deliver actionable insights to help businesses make better decisions. We help businesses accelerate sales cycles, close more deals, and improve customer engagement by providing accurate, real-time data on their target markets.
Important dates & deadlines?
Application Deadline
31 Oct 25, 01:18 PM IST
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