HighLevel - Director - Design

Description:

We're looking for a director of design, growth products, to lead and scale design across our most critical growth experiences. This role owns the end-to-end design strategy for key growth surfaces, including new user onboarding, product activation, expansion experiences, and cancellation/retention flows. You will partner closely with Product, Engineering, Data, and Marketing to drive measurable business impact while delivering intuitive, high-quality user experiences. This is a hands-on leadership role for someone who thrives at the intersection of strategy, craft, experimentation, and people leadership.

Responsibilities:

- Lead and mentor a team of designers focused on growth and lifecycle experiences.

- Partner with Product and Engineering leadership to define strategy, priorities, and success metrics.

- Translate business goals into clear user experience strategies and scalable design solutions.

- Champion user-centered design while balancing speed, experimentation, and impact.

- Establish and refine processes for design discovery, iteration, and delivery.

- Use data, research, and experimentation to inform decisions and measure outcomes.

- Advocate for design at the executive level and contribute to broader product leadership discussions.

Requirements:

- 8+ years of experience in product design, with 3+ years in a design leadership role.

- Proven experience designing B2B2C and/or SaaS products, ideally with complex workflows.

- Strong background in growth, onboarding, activation, or lifecycle design.

- Demonstrated ability to drive measurable outcomes (activation, retention, conversion, churn reduction).

- Experience leading and scaling high-performing design teams.

- Strong product thinking and the ability to balance user needs with business goals.

- Comfort working in fast-paced, ambiguous environments with cross-functional partners.

- Excellent communication, storytelling, and stakeholder management skills.

Nice to Have:

- Experience designing for agency platforms, CRM tools, or marketing technology.

- Familiarity with experimentation frameworks and growth metrics.

- Experience working in remote-first or distributed teams.