HighLevel - Staff Product Manager - Customer Retention

Description:

- As the Staff Product Manager for Customer Retention, you will own the end-to-end product strategy, roadmap and execution for reducing churn and driving long-term customer value across the HighLevel platform.

• You will partner deeply with cross-functional teams (engineering, design, data science, customer success, marketing, product and growth) to identify at-risk customers, design preventive and reactive retention mechanisms, and build scalable solutions that influence user behaviour, product usage, engagement and renewal. You will be accountable for defining the vision, setting the KPIs, and delivering measurable impact on churn/retention metrics and customer health.

Responsibilities:

• Define, track and report key metrics: Churn rate (by cohort, segment), renewal/expansion rates, usage/engagement KPIs, net revenue retention, product health scores, etc.

• Work with data science/analytics to develop predictive models (churn risk, customer health scoring) and leverage those insights into prioritised product workstreams.

• Design and deliver product capabilities (features, flows, nudges, onboarding, in-app guidance, and retention campaigns) that proactively engage users, reduce the risk of drop-off, and optimise for renewal.

• Partner with Customer Success, Onboarding and Growth teams to build hooks for expansion and upselling, cross-selling and stickiness strategies.

• Influence the product roadmap: Collaborate with engineering, design, UX, growth and marketing to prioritise and execute on retention-centric initiatives across the platform.

• Own the voice of the customer: Conduct qualitative research, user interviews, customer health signal analysis, churn exit interviews, and segmentation. Translate these insights into product requirements, user stories and value propositions.

• Continuously monitor and iterate: Run experiments (A/B tests); evaluate the impact of retention features; refine and scale what works; and sunset what doesn't.

• Mentor and coach other product managers (PMs, APMs) working on adjacent areas (onboarding and expansion). Act as a thought leader on retention best practices within the product org.

• Collaborate with GTM and marketing teams to ensure that messaging, positioning and lifecycle communications reinforce retention/renewal behaviours.

• Present to senior leadership and stakeholders on strategy, the roadmap, progress and business impact.

Requirements:

• 10+ years of product management experience (software/digital products) with increasing scope and complexity.

• Proven track record of owning product strategy and execution, ideally at a senior/IC level (Principal or equivalent).

• Prior experience working on retention, churn reduction or customer success problems - identifying risk factors, designing product/UX interventions, and measuring impact.

• Strong analytical and data-driven mindset: you can work with usage data, run experiments, interpret cohort analyses and define meaningful KPIs.

• Experience collaborating cross-functionally with engineering, design, growth, customer success, and marketing. Strong stakeholder management skills.

• Excellent communication skills: Able to influence without direct authority, build alignment across multiple teams, and articulate the roadmap and outcomes to leadership.

• Comfortable working in ambiguous environments, able to structure problems, create hypotheses, prioritise ruthlessly, and drive forward execution.

• Prior experience in a SaaS product business or digital subscription business (preferred) - with familiarity of ARR, churn, net retention, usage-based pricing, and expansion models. (If you've worked in a high-scale consumer app with retention/churn focus, that's also relevant. )

Great-to-Have:

- Experience specifically in a SaaS platform business (B2B, multi-tenant) where churn reduction and expansion were major levers of growth.

• Experience with onboarding, adoption, in-app behaviour nudges, and product-led growth models.

• Experience in global / multi-region product rollout.