MEDICAL REPRESENTATIVE - OTC-RX

Of

MEDICAL REPRESENTATIVE (MR)

The MR will report to the Regional Manager.

The MR Will Function

• With independent charge of his territory
• As an associate with his colleagues—PSOs, MRs & BMs

• To be responsible for achieving territory-wise sales targets.
• To prepare his territory-wise annual sales budget together with the Regional Manager as per the objectives and guidelines.
• Implement Companys promotional plans/strategies and utilize the promotional inputs as per the Companys guidelines.
• In consultation with his RM, arrive at specific product promotion for priority products and improve business.
• To do personal product promotion to the selected doctors (minimum 300), so as to generate and increase prescription demand and to procure orders.
• To build rapport with retail chemists (minimum 100) and stockists to increase operational efficiency in the distribution and sales of the Companys products.
• To prepare customer coverage list and update it meaningfully from time to time in consensus with the RM.
• To maintain appropriate frequency with all classes of customers, doctors, hospitals, institutions and trade:
• To serve the customers needs
• To build personal & professional rapport
• To promote Companys products according to current strategies
• To exploit potential business
• To enhance Companys image.
• To be a vital member of the Pharma Marketing intelligence system by:
• Providing information on changing trends in customer needs
• Providing feedback on the effectiveness of our product promotional strategies
• Reporting competitors activities.
• Highlighting general market trends for future potential.
• To participate in pre-launch and other market surveys and submit information.
• To launch new products as per Companys guidelines and strategies.
• To conduct medical camps/seminars/conferences and doctor meetings for:
• Strengthening customer contacts
• Generating goodwill
• Increasing Companys business
• Enhancing MRs personal & professional rapport.
• Enhancing Companys image.
• To participate and follow-up in seeding trials as and when required.
• To assess the potential of the institutions in his territory and recommend to

RM/quote the appropriate rates as per Companys guidelines and then liaise with the ordering authority for the procurement of orders.

• To follow-up orders and ensure prompt collection of drafts in his territory according to Companys guidelines.
• To settle claims of stockists and retailers for breakage, expiry, spoilage after

due verification and ensure destruction of such goods.

• To participate in various projects as and when they come up.
• To review his performance periodically as per guidelines
• To submit all reports, records, returns as required.