Lead Generation Specialist

Job Title: Senior Outbound Lead Generation Specialist

(IT Services / Digital Product / Design-led Company)

Exp: 6-8 Years

Location: Remote

Role Overview

We are looking for an experienced outbound lead generation professional to build and execute structured, high-quality outbound motions. This role focuses on generating qualified discovery meetings with senior stakeholders across global markets and directly contributing to SQL pipeline creation.

• You will own outbound strategy, execution, reporting, and optimization working closely with BDMs and marketing to drive predictable meeting flow.
• Key Responsibilities
• 1. Account & ICP Development

• Build and maintain ICP-based target account lists across priority segments (SaaS, Healthtech, Fintech, Logistics, Enterprise product companies).
• Conduct deep account research (product, tech stack, org structure, growth signals).
• Run Account-Based Marketing (ABM) motions for high-value accounts including stakeholder mapping and role-specific messaging.

2. Outbound Campaign Execution

• Plan and execute multi-channel outbound campaigns (email, LinkedIn, phone).
• Design and run structured, multi-step sequences.
• Craft personalized outreach copy tailored to role and industry.
• Make cold calls, handle objections, and drive conversations toward booked discovery calls.
• Continuously test and optimize subject lines, cadences, and messaging.

3. Lead Qualification & Meeting Booking

• Qualify prospects based on fit, authority, intent, and timing.
• Book high-quality discovery meetings aligned with ideal customer profiles.
• Focus on SQL-quality meetings, not just volume.

4. CRM & Reporting (HubSpot-led)

• Use HubSpot as the primary CRM and system of record.
• Manage lists, workflows, sequences, and task queues.
• Maintain accurate lead status and pipeline tracking.
• Deliver weekly and monthly reporting on:
• Activities
• Meetings booked
• Show rates
• SQL pipeline created

5. Collaboration & Optimization

• Work closely with BDMs and marketing to refine messaging and ICPs.
• Leverage AI and sales tools to enhance research and personalization.
• Use performance data to improve reply rates, meeting conversion, and list quality.

Required Experience & Qualifications

• 68 years of experience in outbound lead generation or inside sales within IT services, digital product, or design-led companies.
• Proven track record of booking qualified meetings with senior stakeholders (Founder, C-level, VP, Head of Product/Design/Engineering) in global markets.
• Strong hands-on experience with HubSpot CRM (lists, workflows, sequences, reporting).
• Experience using modern sales tools such as LinkedIn Sales Navigator, Apollo, Instantly, or similar.
• Excellent written and spoken English with confident communication across email, LinkedIn, and phone.
• Strong research capability to create highly personalized outreach.
• Comfortable handling cold calls and early-stage objections.
• Data-driven mindset with ability to analyze outreach performance metrics.
• Process-oriented and collaborative in cross-functional environments.
• Self-starter with ownership mindset and ability to meet clear monthly targets.

Must-Have Skills

• Strong working knowledge of HubSpot CRM and outbound workflows.
• Experience designing and running multi-channel outbound sequences.
• Ability to qualify and book high-intent meetings.
• Comfort with remote collaboration tools and async communication.