Creative Director - Performance Marketing - Internet/Online

About the role:

Our client is a fast-growing consumer fintech startup based in Bengaluru, building an AI-powered platform for credit management and financial services. The company is looking for an exceptional Creative Director to lead and innovate creative strategies across performance marketing. In this role, you will shape creative direction across influencer marketing, UGC, AI Ads, and other consumer touchpoints, while ensuring creative work drives user engagement and measurable business impact.

Key Responsibilities:

• Develop and implement innovative creative concepts, guidelines, and strategies across performance marketing, including influencer ads, UGC, and AI Ads.
• Drive creative direction across multiple touchpoints, ensuring consistency in the brand narrative and execution.
• Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful creative work.
• Facilitate brainstorming and ideation sessions to generate fresh, relevant ideas aligned with the audience and brand objectives, while mentoring team members and supporting their professional development.
• Oversee creative projects end-to-end, from ideation to completion, ensuring high-quality execution across advertisements, videos, social media content, and app assets.
• Collaborate closely with brand, category, and product teams to align creative strategies with broader business objectives.
• Track the effectiveness of campaigns through relevant metrics, identify opportunities for improvement, and translate performance insights into stronger creative strategies.

What We Are Looking For:

Experience:

• 5 - 8 years of experience in a similar creative leadership role within the brand or digital space.

Creative Expertise:

• Proven ability to develop and execute creative strategies across digital and performance marketing, with strong understanding of influencer, UGC, and AI-led creative formats.

Consumer Understanding:

• Strong understanding of the Bharat audience, particularly within the consumer technology space.

Tools:

• Working knowledge of Adobe Photoshop, Illustrator, InDesign, and video editing software.

Leadership:

• Excellent leadership, organisational, and project management skills, with the ability to build, manage, and develop creative teams.

Collaboration:

• Outstanding interpersonal and communication skills, with the ability to work effectively across brand, category, product, and other cross-functional teams.

Education:

• Bachelor's degree in advertising, fine art, design, or a related field; a Master's degree is preferred.