Marketing Manager - Performance Marketing & CRM - Internet/eCommerce

About the Role:

Our client is a fast-growing consumer-focused company, looking to hire a Marketing Manager to join their team in Gurgaon.

This is a high-impact marketing role for someone who can turn strategy into strong execution and measurable business growth. You will lead day-to-day marketing across acquisition, CRM, creative and analytics, while working with internal teams and external partners to build customer engagement and drive performance.

The role demands strong command over performance marketing, customer retention, analytics, experimentation and campaign execution. You will manage a small team and agency partners, work closely with cross-functional stakeholders, and use data-driven insights to test, optimise and scale marketing initiatives.

Location: Gurgaon

Mode: Hybrid - 3 days/week from office

Experience: 4+ years

Role Responsibilities:

• Own the weekly marketing plan, priorities, timelines and execution.
• Manage the performance marketing agency across budgets, targets, CAC and ROAS.
• Drive CRM and retention initiatives including campaigns, segmentation and membership growth.
• Brief and review creative assets across digital, app, email and partner campaigns.
• Own marketing dashboards and ensure accurate tracking across GA4, GTM, Amplitude and related tools.
• Lead experimentation across pricing, offers, landing pages, checkout and app.
• Manage and mentor a team of 3, including weekly priorities and feedback.
• Report marketing performance to the CMO and leadership with clear recommendations.

Requirements:

• 4+ years of marketing experience, with 3+ years in-house at an e-commerce, D2C or marketplace company.
• Hands-on experience in at least 2 areas: Paid Media, CRM or Analytics.
• Strong understanding of CAC, ROAS, LTV, AOV, conversion and repeat rate.
• Experience with Google Ads, Meta, GA4, GTM, Amplitude, Klaviyo/CleverTap or similar tools.
• Strong Excel/Google Sheets and analytical skills.
• Experience managing direct reports and external agencies.
• Experience with A/B testing, pricing, offers or subscription/membership models.
• Strong communication, ownership and stakeholder management skills.
• Gurgaon-based or comfortable working from office 3 days a week.