Area Sales Manager - FMCG

India's leading consumer products companies operating in the global beauty and wellness space. Present in over 25 countries

Role Overview:

We are seeking a dynamic Area Sales Manager to lead our market expansion and distribution strategy in Guwahati. In this role, you will serve as the primary architect of our regional sales performance, overseeing the end-to-end execution of trade marketing initiatives and distribution health. You will work closely with regional distributors, retail partners, and internal cross-functional teams to ensure our product portfolio maintains high visibility and availability. By driving operational excellence and fostering strong relationships with channel partners, you will directly influence our market share growth and contribute to the long-term profitability of our FMCG brand in the Northeast region.

Key Responsibilities:

• Execute comprehensive sales strategies across the north east territory to meet and exceed monthly, quarterly, and annual volume targets.
• Manage and optimize the distribution network by onboarding high-potential partners and ensuring consistent stock availability across all retail touchpoints.
• Lead and mentor a team of sales representatives to enhance their field performance, product knowledge, and customer engagement techniques.
• Analyze regional market trends and competitor activities to provide actionable insights that inform our pricing and promotional strategies.
• Drive the implementation of trade schemes and visibility programs to strengthen brand recall and consumer preference at the point of purchase.

Required Skillset:

• Demonstrated ability to manage complex distribution networks and resolve supply chain bottlenecks in a fast-paced FMCG environment.
• Strong analytical proficiency in tracking sales metrics, managing budgets, and forecasting demand to ensure optimal inventory levels.
• Exceptional interpersonal skills with the ability to negotiate effectively with distributors and build long-term rapport with key retail stakeholders.
• Proven track record of leading field teams, fostering a culture of accountability, and driving high-performance outcomes in a competitive market.
• A graduate or postgraduate degree from a reputed institute, complemented by a deep understanding of the unique consumer landscape in Guwahati and the broader Northeast market.
• Ability to thrive in an on-site, field-intensive role, demonstrating high levels of self-motivation and adaptability to changing market conditions.

We are looking for candidates who have GT sales experience( 1-5 years) Full time MBA- and FMCG exposure.