Senior Brand Manager - AlcoBev

Description:

Key Responsibilities:

Brand Strategy & Growth:

• Own and execute annual brand plans to deliver sustained growth across volume, value, and brand health metrics.
• Build differentiated consumer propositions and experiences that enhance relevance and long-term equity.
• Identify growth opportunities through consumer insights, portfolio optimization, and innovation pipelines.

Innovation & Product Development:

• Lead end-to-end innovation initiatives, from concept development to market launch, aligned with consumer trends and business objectives.
• Partner closely with R&D, supply chain, finance, and sales to ensure scalable, profitable, and timely launches.

Experiential, Events & Integrated Marketing:

• Conceptualize and deliver large-scale experiential platforms, events, and on-ground activations that drive engagement and brand affinity.
• Oversee fully integrated campaigns across digital, on-ground, and trade channels, ensuring consistency, impact, and execution excellence.

Commercial & P&L Ownership:

• Own complete brand P&L responsibility, ensuring effective allocation of marketing investments and driving profitability.
• Track and optimize key performance metrics including ROI, marketing efficiency, and brand contribution margins.

Leadership & Cross-Functional Collaboration:

• Lead, mentor, and develop a team of brand executives and agency partners to deliver breakthrough work.
• Drive strong cross-functional alignment across marketing, sales, trade marketing, finance, and supply chain teams.

Key Competencies:

• Strong strategic and commercial acumen, with the ability to translate insights into actionable growth strategies.
• Proven brand-building expertise, including impactful campaigns and culturally relevant experiential platforms.
• Innovation-driven mindset with hands-on experience launching new products or variants.
• High analytical and numerical capability, with confidence in ROI analysis, financial metrics, and P&L management.
• Hands-on leader with strong stakeholder and agency management skills.

Mandatory Qualifications:

• MBA in Marketing or a related discipline from a premier institute.
• 8 - 12 years of brand management experience in alcohol, beverage, FMCG, or lifestyle categories.
• Proven experience leading large-scale brand events, consumer activations, and integrated campaigns.
• Strong exposure to innovation, analytics, and P&L ownership.
• Ability to balance strategic thinking with execution excellence.
• Excellent leadership, communication, and stakeholder management skills.