GTM Manager - Channel Partnerships & Outbound Sales - B2B SaaS

GTM Manager - Channel Partnerships & Outbound Sales

Location: Gurgaon, Haryana

Work Model: Work from Office

Experience: 4 - 8 years

Compensation: 15 - 16 LPA approximately, comprising fixed and performance-linked variable compensation

Hiring Partner: HyrEzy Talent Solutions

Opportunity: Confidential startup search

About the Opportunity:

Our client is an emerging technology company building an AI-powered warehouse operations platform for manufacturers, distributors and brands.

The platform connects warehouse execution, ERP systems, order flows, inventory intelligence and AI-powered workflows to help businesses improve operational visibility and decision-making.

The company is looking for a hands-on GTM Manager to work directly with the founders and build a repeatable customer acquisition engine from the ground up.

This role combines channel partnership development, outbound sales execution, SDR management and pipeline generation. It is suited to someone who enjoys building processes, experimenting with acquisition strategies and being directly accountable for commercial outcomes.

What You Will Own:

1. Channel Partnerships:

• Identify and develop partnerships with Tally partners, ERP consultants, implementation partners and relevant technology ecosystem players.
• Build a structured partner acquisition and activation strategy.
• Develop partner outreach, onboarding, enablement and engagement processes.
• Create repeatable mechanisms for generating qualified opportunities through partner relationships.
• Track partner activity, referrals, pipeline contribution and conversion.

2. Outbound Sales and SDR Management:

• Build and manage the outbound sales motion through an in-house SDR team.
• Develop prospect databases, sourcing strategies, enrichment processes and account segmentation.
• Design outbound calling, WhatsApp outreach and follow-up sequences.
• Establish qualification frameworks, scripts and messaging for target customer segments.
• Coach SDRs, monitor activity and conversion metrics, and improve productivity.
• Ensure qualified opportunities progress effectively into product demonstrations and sales discussions.

3. Pipeline Generation and Reporting:

• Own top-of-funnel pipeline generation across channel and outbound acquisition.
• Establish CRM discipline, reporting processes and funnel visibility.
• Track metrics such as qualified leads, demos booked, opportunities created, conversion rates and pipeline contribution.
• Conduct regular performance reviews with founders and recommend corrective actions.
• Build predictable acquisition processes that can scale with the business.

4. GTM Strategy and Experimentation:

• Work directly with founders to test and refine customer acquisition strategies.
• Develop and iterate messaging, value propositions, customer segments and outreach approaches.
• Identify high-potential industries, accounts, partner categories and acquisition channels.
• Convert successful experiments into repeatable playbooks and processes.
• Balance strategic thinking with hands-on execution.

What We Are Looking For:

• 4 - 8 years of experience in B2B sales, channel partnerships, business development, inside sales or SaaS go-to-market roles.
• Demonstrated experience across both channel partnerships and outbound sales.
• Experience generating qualified B2B pipeline and managing sales funnel metrics.
• Exposure to managing SDRs or inside-sales teams and improving their performance.
• Ability to build processes from scratch rather than relying on established systems.
• Strong communication, negotiation, analytical and stakeholder-management skills.
• Comfort working directly with founders in a fast-moving, target-driven environment.
• A practical, ownership-driven mindset with a strong focus on measurable outcomes.

Preferred Industry Experience:

Experience in one or more of the following would be valuable:

• ERP software and implementation ecosystems
• Warehouse Management Systems (WMS)
• Supply chain and logistics technology
• Order Management Systems (OMS)
• Manufacturing technology and industrial SaaS
• B2B SaaS and enterprise technology sales

Experience working with ERP implementation partners, Tally partners or other technology-channel ecosystems would be particularly relevant.

How Success Will Be Measured:

• Building a repeatable channel partnership acquisition and activation engine.
• Establishing a productive in-house SDR-led outbound motion.
• Generating a consistent flow of qualified demos and sales opportunities.
• Improving funnel conversion, CRM discipline and acquisition reporting.
• Making channel-led and outbound-led acquisition meaningful contributors to the company's revenue pipeline.

Why Consider This Opportunity?:

• Work directly with the founders and influence the company's go-to-market strategy.
• Build channel and outbound acquisition capabilities from the ground up.
• Take ownership of measurable business outcomes.
• Help shape repeatable GTM processes for an AI-powered B2B technology product.