Marketing Analytics Manager - D2C Fashion

Marketing Analytics Manager

We are hiring a Marketing Analytics Manager for a fast-growing D2C fashion company based in Bengaluru.

The ideal candidate will have strong analytical skills, hands-on experience with marketing and customer data, and a solid understanding of e-commerce business metrics. This role will work closely with Growth, Performance Marketing, CRM, Product, and Business teams to drive data-backed decisions that improve customer acquisition, retention, marketing efficiency, and profitability.

Key Responsibilities:

Marketing Performance Analytics:

• Analyse marketing performance across Meta Ads, Google Ads, affiliates, influencers, and other acquisition channels.
• Track and optimise CAC, ROAS, MER, LTV, conversion rates, AOV, and contribution margin.
• Evaluate channel-level ROI, campaign effectiveness, and marketing spend efficiency.
• Identify opportunities to improve marketing budget allocation and profitability.

Customer & Retention Analytics:

• Perform cohort analysis, RFM segmentation, customer lifetime value analysis, and retention modelling.
• Analyse repeat purchases, purchase frequency, churn, and customer profitability.
• Partner with CRM and Growth teams to improve retention, reactivation, and cross-selling strategies.

E-commerce Funnel & Growth Analytics:

• Analyse customer journeys across traffic, product discovery, add-to-cart, checkout, and purchase.
• Identify conversion bottlenecks and recommend improvements.
• Evaluate website, app, and marketplace performance.
• Support A/B testing, experimentation, and conversion rate optimisation.

Business Intelligence & Reporting:

• Build and automate marketing dashboards and performance reports.
• Use SQL, Python, and BI tools to analyse large datasets.
• Develop actionable insights through segmentation, forecasting, and statistical analysis.
• Collaborate with Data Engineering and Product teams to improve data tracking, attribution, and reporting accuracy.

Strategic Business Support:

• Support marketing budgeting, forecasting, and growth planning.
• Analyse marketing effectiveness across customer segments, categories, products, and channels.
• Present actionable recommendations to marketing and business leadership.
• Help drive a data-led approach to marketing investments and growth decisions.

Required Skills & Experience:

• 3 - 6 years of relevant experience in Marketing Analytics, Growth Analytics, Business Analytics, or Customer Analytics.
• Experience in D2C, fashion, lifestyle, beauty, e-commerce, or consumer internet businesses preferred.
• Advanced SQL skills with strong hands-on analytical capabilities.
• Strong proficiency in Excel or Google Sheets.
• Experience using Python or R for data analysis.
• Working knowledge of Tableau, Power BI, Looker, or similar BI tools.
• Strong understanding of CAC, ROAS, LTV, retention, cohort analysis, and marketing attribution.
• Familiarity with GA4, Meta Ads Manager, and Google Ads.
• Strong problem-solving, communication, and stakeholder management skills.

Preferred Experience:

• Experience working with a high-growth D2C fashion or lifestyle brand.
• Exposure to Shopify or similar e-commerce platforms.
• Experience with marketing mix modelling, incrementality testing, or attribution frameworks.
• Understanding of CRM analytics, customer segmentation, and marketing automation.
• Knowledge of D2C unit economics, including margins, discounts, returns, RTO, and contribution profitability.

Ideal Candidate Profile:

• Has independently owned marketing or growth analytics for a consumer business.
• Is highly proficient in SQL and comfortable with hands-on data analysis.
• Has demonstrated measurable improvements in marketing ROI, customer acquisition, retention, or profitability.
• Can translate complex datasets into clear business recommendations.
• Is comfortable working with cross-functional teams in a fast-paced D2C environment.