Product Marketing Manager - B2B SaaS

About the company:

A US-headquartered enterprise software company whose platform automates drone operations for enterprises worldwide, with a partner network in 70+ countries. The product, engineering and business teams are based in Pune.

The role:

Own positioning, messaging, sales enablement, launches and customer proof for a technical enterprise platform used across energy, utilities, security and infrastructure. You will work closely with sales and meet customers and prospects regularly.

Role Overview:

As a Product Marketing Manager, you will serve as the strategic bridge between our product engineering teams and the market, driving the narrative that defines our B2B SaaS solutions. You will spend your days crafting compelling value propositions, orchestrating high-impact go-to-market launches, and analyzing market trends to sharpen our competitive edge. By collaborating closely with Sales, Product Management, and Customer Success teams, you will ensure that our messaging resonates with key decision-makers and translates into measurable business growth. Your work will directly influence our market positioning, helping us capture new segments and deepen our footprint within the enterprise landscape.

Key Responsibilities:

• Develop comprehensive go-to-market strategies for new feature releases and product updates to ensure successful adoption and market penetration.
• Create high-conversion sales enablement collateral, including battle cards, pitch decks, and case studies, to empower the sales team to close deals more effectively.
• Conduct deep-dive competitive analysis to identify market gaps and refine our positioning against key industry players.
• Lead cross-functional product launches by coordinating with marketing, product, and sales teams to ensure unified messaging and seamless execution.
• Analyze customer feedback and usage data to iterate on product messaging, ensuring it aligns with the evolving pain points of our target audience.

Required Skillset:

• Demonstrate a proven ability to translate complex technical features into clear, benefit-driven narratives that resonate with C-suite stakeholders.
• Exhibit strong analytical skills to interpret market data and performance metrics, using these insights to pivot strategies and optimize campaign ROI.
• Possess exceptional interpersonal skills to facilitate alignment across diverse internal teams, ensuring that marketing initiatives are supported by product and sales leadership.
• Maintain a proactive, self-driven approach to work, thriving in a fast-paced, hybrid office environment in Pune where agility and independent problem-solving are valued.
• Hold a degree from a premier institute, which has fostered your ability to think critically and communicate complex ideas with clarity and professional rigor.
• Bring 4 - 6 years of hands-on experience in B2B SaaS marketing, with a track record of managing end-to-end product launches.