Mamaearth - Performance Marketing Role

Key Responsibilities:

• Responsible for Performance Marketing and Acquisition Strategy, including planning and execution across Google and Facebook
• Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue
• Own & deliver on user growth targets.

Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPTs

• Set up attribution models, multi-channel tracking and quality.

Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

• Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning

Qualifications and Experience:

• Educational Qualification: MBA/Engineer from a reputed institute
• Proven performance marketing experience and working with the creative and content team to get high performing creatives
• Well-versed in performance marketing, conversion, and online customer acquisition
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.
• 2+ years digital marketing experience
• Excellent communication and presentation skills