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Job Description
Role: Senior Brand Manager.
Location Gurgaon.
Brand Development & Strategy:
- Define and implement a 360-degree brand strategy to position the company as a top-tier consumer brand in India.
- Collaborate with senior leadership to ensure brand alignment across business verticals.
- Drive trade promotions to build channel engagement and footfall in exclusive brand outlets (EBOs).
- Conceptualize multi-channel marketing campaigns to support new product launches and seasonal promotions.
Visual Merchandising & In-Store Branding:
- Design and implement compelling in-store VM stories, window displays, and PR campaigns aligned with product collections and brand themes.
- Ensure brand consistency and design aesthetics in all consumer touchpoints and packaging.
Digital & Social Media Marketing:
- Develop and execute digital marketing campaigns across Facebook, YouTube, Pinterest, and other social platforms.
- Create consumer-facing handles to drive category engagement and conversion across digital properties.
- Track, analyze, and report on digital KPIs to improve campaign effectiveness.
Public Relations & Industry Engagement:
- Build and maintain strong relationships with media houses, editors, and PR agencies for sustained brand coverage.
- Collaborate with industry bodies and event organizers to ensure brand representation and thought leadership.
Vendor & Agency Management:
- Brief, manage, and evaluate creative, advertising, and media agencies to deliver results-oriented campaigns.
- Negotiate effectively with vendors to ensure cost-effective campaign execution.
Research & Product Launches:
- Conduct market and consumer research to identify trends and white spaces.
- Ideate and launch new products tailored to niche market needs.
- Monitor competitor activities and industry benchmarks to keep brand strategies updated.
Internal & Corporate Communication:
- Lead the corporate communications function including employee engagement, internal branding, and corporate events.
- Manage brand messaging across corporate identity materials, newsletters, digital platforms, and internal publications.
Key Requirements:
- 3+ years of proven experience in brand management, marketing communications, or related fields.
- Strong background in retail, furnishings, lifestyle, or manufacturing industry preferred.
- Expertise in ATL/BTL/TTL marketing, visual merchandising, digital marketing, and PR.
- Creative mindset with strong knowledge of packaging design, aesthetics, and consumer psychology.
- Solid understanding of media planning, creative development, and campaign ROI tracking.
- Exceptional written and verbal communication skills.
- Strong leadership and team management abilities.
- Bachelor's or Masters degree in Marketing, Communication, Business Administration, or related field.
Skills
MarketingBrand ManagementFMCG MarketingPublic RelationsMarketing CommunicationsCorporate CommunicationInternal CommunicationVisual MerchandisingDigital MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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