Operational Marketing Manager

Company Description HookoluPay is focused on advancing financial inclusion by making banking and digital payments more accessible and convenient. The organization works to bridge gaps in traditional financial services through innovative payment solutions tailored to diverse customer needs. By leveraging technology, HookoluPay aims to simplify everyday transactions and support secure, efficient financial operations. Team members collaborate across functions to empower individuals and businesses to participate more fully in the digital economy.

Role Description The Operational Marketing Manager is a full-time, on-site role based in Guwahati. This position is responsible for planning and executing marketing initiatives that support customer acquisition, retention, and overall brand growth in the financial inclusion and digital payments space. Day-to-day activities include coordinating marketing campaigns, analyzing market data, aligning sales and marketing activities, and monitoring performance against targets. The role also involves close collaboration with cross-functional teams, managing timelines and budgets, preparing reports, and ensuring consistent communication of HookoluPays value proposition across channels. The Operational Marketing Manager will help optimize processes and identify opportunities to strengthen market presence in key regions.

Qualifications

• Candidates should possess strong Market Analysis skills to interpret data, identify trends, and inform marketing decisions.
• Candidates should possess solid Marketing skills, including campaign planning, execution, and performance tracking.
• Candidates should possess effective Sales and Communication skills to support revenue growth and engage stakeholders.
• Candidates should possess Project Management skills to coordinate activities, manage timelines, and oversee budgets.
• Relevant experience in financial services, fintech, or digital payments is highly beneficial.
• Bachelors degree in Marketing, Business, Finance, or a related field, or equivalent practical experience.
• Ability to work on-site in Guwahati and collaborate with diverse teams in a fast-paced environment.
• Proficiency with marketing analytics tools and basic understanding of CRM or marketing automation platforms is an advantage.