Search Engine Optimization Executive

Company Description

HOVO Digital is a Full Service Digital Marketing Agency in Delhi that focuses on promoting brand messaging with creative and visually appealing content assets. The agency believes in Data Driven Marketing and utilizes the latest digital marketing techniques, tools, and processes to optimize the sales and marketing funnel.

Role Description

This is a full-time hybrid role for a Search Engine Optimization Executive at HOVO DIGITAL. The SEO Executive will be responsible for tasks such as keyword research, on-page SEO, link building, social media marketing, and SEO audits. The role is primarily located in New Delhi with flexibility for remote work.

Job Roles And Responsibilities

• As a SEO Executive, manage search engine optimization and marketing related tasks.
• Responsible for handling all SEO related activities including content strategy, link building, and keyword strategy in order to increase rankings on all major search networks.
• Collect, analyze data and results while identifying trends and insights.
• Other than this, I monitor and administer web analytics dashboards, reports, key reporting tools, along with pointing out key areas of importance in accordance with business goals.
• Evaluate and further keep a track of search results and search performance across the major search channels.

The Primary Role And Responsibilities

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work closely with the other team members to meet defined goals and Perform ongoing keyword discovery, expansion, and optimization.
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on SEO projects.
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links and develop and implement the link-building strategy.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Competencies And Skills Required

• Eligibility- Must have minimum 4-5 + yrs. experience in SEO
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO

Qualifications

• Keyword Research, On-Page SEO, and SEO Audit skills
• Link Building and Social Media Marketing skills
• Experience in optimizing search engine rankings
• Ability to analyze data and trends to make strategic decisions
• Strong communication and collaboration skills
• Knowledge of SEO tools and techniques
• Bachelors degree in Marketing, Communications, or related field
• Certifications in SEO or Digital Marketing are a plus