General Manager - Export Marketing (Forging Division)

JOB DESCRIPTION – GENERAL MANAGER, EXPORT MARKETING

FORGING DIVISION

Role Details

Position: General Manager – Export Marketing

Division: Forging Division

Level: General Manager / Senior Management

Location: Chhatrapati Sambhajinagar, Maharashtra

Experience: 15–20+ Years

CTC Budget: ₹20–25 Lakh per Annum

Reporting To: Managing Director

Core Responsibility: International Sales, Export Business Development & Key Account Management

Industry Preference: Automotive Forgings / Precision Forgings / Machined Components / Auto Components

Education: Engineering degree preferred; MBA/PGDM in Marketing/International Business is an advantage

Role Purpose

• Lead and expand the international business of the Forging Division with responsibility for export sales, customer development, commercial performance and profitable growth.
• Build a strong global customer base and position the Forging Division as a preferred supplier to international automotive and industrial customers.

Export Strategy & Business Development

• Drive revenue, margins and profitable export business across Europe, North America, Asia, Middle East and other target markets.
• Identify new countries, customers, applications and product opportunities.
• Develop market-entry strategies based on customer, competitor, pricing and sourcing trends.
• Build a strong export pipeline and long-term order book.

International Customer & Key Account Management

• Develop and maintain relationships with global OEMs, Tier-1/Tier-2 automotive suppliers and industrial customers.
• Lead customer visits, business reviews, negotiations and strategic account plans.
• Manage customer expectations on quality, delivery, cost and technical requirements.
• Develop long-term partnerships and improve customer retention and share of business.

RFQ, Commercial & New Business Management

• Manage the complete export business cycle from RFQ, costing and quotation through negotiation, nomination, APQP, SOP and regular supplies.
• Lead commercial negotiations covering pricing, tooling, logistics, payment terms, annual price revisions and commercial claims.
• Coordinate with Engineering, Costing, Quality, Production and Supply Chain for competitive and accurate quotations.
• Track RFQ conversion, new business awards, launch timelines and profitability.

Market Intelligence & International Marketing

• Monitor global forging markets, customer sourcing trends, competitor pricing and technology developments.
• Identify opportunities through international exhibitions, trade fairs, customer visits and industry networks.
• Develop market intelligence reports and recommendations for management.
• Support branding and positioning of the Forging Division in international markets.

Cross-Functional & Operational Coordination

• Ensure smooth execution of new projects from customer nomination to SOP and serial production.
• Coordinate with Quality for customer audits, PPAP/APQP requirements and quality performance.
• Coordinate with Supply Chain and Logistics to ensure reliable export deliveries.
• Work with Finance on export receivables, credit exposure, foreign exchange considerations and commercial risk.

Team Leadership

• Set individual and team targets, KPIs and review mechanisms.
• Build a high-performance international business development culture.
• Develop succession capability and strengthen customer-facing competencies.

Preferred Candidate Profile

• 15–20+ years of progressive experience in Export Sales / International Marketing / Business Development.
• Strong experience in Automotive Forgings, Precision Forgings, Machined Components or related Auto Components is highly preferred.
• Proven exposure to international OEM and Tier-1/Tier-2 customers.
• Strong knowledge of RFQ management, costing, commercial negotiations and global sourcing.
• Experience in Europe/North America markets and international customer acquisition is an advantage.
• Strong commercial, analytical, negotiation and presentation skills.
• Excellent English communication and willingness to travel internationally.

Key Performance Indicators (KPIs)

• Export revenue growth
• Export gross margin / contribution
• New customer acquisition
• RFQ-to-business conversion rate
• New business awards and order book
• Export market and country expansion
• Customer retention and share of business
• On-time project launch / SOP performance
• Export receivables and working-capital control
• Price realization and annual price revision success
• Customer satisfaction and quality performance
• International team productivity and capability development