Brand Lead - Quick Commerce

About the Company:

Our client is one of India's fastest-growing quick commerce companies, redefining convenience through technology, speed, and an exceptional customer experience. As the brand continues to scale across cities, we are looking for a dynamic Brand Lead to build a category-defining brand, drive consumer engagement, and create impactful marketing campaigns that accelerate growth.

Key Responsibilities:

Brand Strategy & Positioning:

• Develop and execute the overall brand strategy aligned with business objectives.
• Define and strengthen the brand positioning, identity, and messaging across all customer touchpoints.
• Build long-term brand equity while driving measurable business outcomes.

Integrated Marketing Campaigns:

• Lead 360 brand campaigns across Digital, Social Media, Influencer Marketing, PR, OOH, Print, Radio, TV, and Partnerships.
• Conceptualize and execute high-impact campaigns that improve awareness, consideration, and customer acquisition.
• Own campaign planning, execution, optimization, and post-campaign analysis.

Consumer Insights:

• Analyze consumer behaviour, market trends, and competitive landscape to identify growth opportunities.
• Translate customer insights into innovative marketing initiatives and communication strategies.
• Conduct brand health tracking and customer research.

Creative & Content Leadership:

• Work closely with creative agencies and internal design teams to develop compelling campaigns and content.
• Ensure consistency in visual identity, brand guidelines, and communication across all platforms.
• Drive storytelling that resonates with modern consumers.

What We're Looking For:

• 5-7 years of experience in Brand Marketing, Consumer Marketing, or Integrated Marketing.
• Proven experience in Quick Commerce, E-commerce, Consumer Tech, Food Delivery, Retail, FMCG, D2C, or Consumer Internet.