Vice President/Senior Vice President - Growth & Marketing - BFSI

VP/ SVP - Growth & Marketing

Role:

• As the VP Growth Marketing you'll define brand positioning, acquire users on all demand generation and revenue, growth, balancing a hands-on and strategic approach.
• You will be responsible for driving our growth efforts, including setting strategy, executing, and measuring results.
• You'll collaborate with our executives to lead customer acquisition, adoption, retention, and re-activation across both paid and organic channels.
• It is laser focused on growth strategy and revenue opportunities for the company, while providing competitive thought leadership and strategy.
• You will partner with the CEO, with regular interaction and guidance both from the investors and other senior executives.
• You will have a significant impact on the company's performance, strategy, and value creation.

• This is an ideal position for an ambitious person with a vast marketing background with experience in driving revenue, growth, building brand, developing strategies, supported by sound financial and business analysis.

What you will do:

1. Own the P/L of the marketing budget and the company's revenue, with required ownership with other functional leaders of product, business operations and support functions on finance, recruiting etc.

• 2. Own strategy and execution for the growth marketing function from end-to-end, including setting goals, managing a budget and prioritizing initiatives.
• 3. Run experiments and provide data-driven, analytically rigorous insights to test different channels and iterate on our marketing strategy.
• 4. Execute across multiple marketing channels, including email campaigns, LinkedIn, referrals, performance channels, organic, content, and others.
• 5. Work closely with the marketing and sales teams to improve conversion across the funnel.
• 6. Leverage customer insights to develop integrated, omnichannel marketing campaigns and brand storytelling to drive customer acquisition and retention.
• 7. Grow the company's top-line metrics, including revenue, customers, AOV, and customer LTV/CAC.
• 8. Rigorously measure KPIs and progress against articulated growth objectives, and develop reporting for execs and companywide consumption.
• 9. Optimize CAC via efficient paid and unpaid acquisition channels.
• 10. Restructuring the mix of Paid ads and affiliates with marketing team.