Brand Marketing Lead

HT Digital Streams is a leading digital media company that specializes in delivering high-quality content and engaging experiences to its audience. As a Brand Marketing Manager, you will play a crucial role in driving brand awareness, loyalty, and branded search for all HT digital brands. We are looking for a candidate with at least 5 years of experience in brand marketing, preferably for digital brands.

Responsibilities

• Own and manage brand KPIs such as brand awareness, brand recall, and branded search for all HT digital brands.
• Develop and execute strategic brand marketing campaigns to drive brand imagery and achieve brand KPIs.
• Collaborate with the Product and Content teams to support campaigns related to important events and product launches.
• Conduct market research and competitor analysis to identify trends and opportunities for brand positioning and differentiation.
• Utilize marketing and data tools such as Google Analytics, SimilarWeb, Facebook Ads, Google Ads, etc., to analyze competition data, campaign performance and optimize marketing strategies.
• Monitor and report on key metrics to track the effectiveness of brand marketing initiatives.
• Stay updated with industry trends and best practices in brand marketing and digital marketing.

Desired Skills:

• Proven experience of 5-8 years in brand marketing, preferably for digital brands.
• Creative thinking and problem-solving abilities to develop innovative brand marketing campaigns.
• Strong understanding of brand marketing and digital marketing principles and strategies.
• Hands-on experience with marketing and data tools such as Google Analytics, SimilarWeb, Facebook Ads, Google Ads, etc.
• Good analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams.
• Ability to thrive in a fast-paced and dynamic environment.