Growth Manager (Personal Finance)

Job Title: Growth Manager

Location: Delhi/ NCR

Job Type: Full-time

About the Role:

We are looking for a Growth Manager who will not only oversee and manage the end-to-end delivery of digital campaigns but also focus on driving growth through strategic partnerships. In this role, you will be responsible for managing campaign performance, exploring new media and partnership opportunities, and optimizing campaigns to achieve growth objectives. If you have a strong background in working with affiliates, publishers, media planning, and forming growth partnerships, this position is perfect for you!

Key Responsibilities:

? Campaign Management: Oversee the execution, delivery, and optimization of various

• digital marketing campaigns across multiple channels (social media, paid channels,
• display, emails, affiliates, notifications, whatsapp and more).
• ? Growth & Partnership Development: Identify, negotiate, and manage strategic
• partnerships with affiliates, publishers, and external platforms that drive growth and
• campaign success. Build and nurture long-term relationships with partners to explore
• new collaboration opportunities.
• ? Campaign Monitoring: Track, monitor, and analyze campaign performance metrics to
• ensure that all campaigns are meeting their goals (KPIs, CTR, CPA, etc.), with a focus
• on identifying growth opportunities.
• ? Affiliate and Publisher Management: Work closely with affiliates and publishers to
• negotiate deals, manage relationships, and optimize campaign delivery to increase
• revenue streams and expand the companys reach.
• ? Media Planning and Buying: Develop and execute media plans that align with the
• campaign goals and budget. Identify and utilize appropriate channels for maximum
• reach, engagement, and growth potential.
• ? Campaign Optimization: Continuously experiment with various media channels to
• improve campaign performance, conversion rates, and overall delivery efficiency.
• Ensure optimization strategies contribute to both campaign success and business
• growth.
• ? Resourceful Campaign Delivery: Explore new and existing media channels to ensure
• effective and efficient delivery. Troubleshoot campaign issues and identify new
• opportunities for growth.
• ? Growth-Oriented Strategy: Leverage marketing and partnership data to create growth-
• focused campaigns and strategies that push the business forward. Work closely with
• business development teams to align campaign initiatives with broader growth goals.

? Marketing Funnel Understanding: Understand different stages of the marketing funnel

• (awareness, consideration, conversion) and align campaigns accordingly to drive results.
• Collaborate with growth teams to optimize the customer journey through campaigns.
• ? Reporting & Communication: Provide regular reports on campaign performance,
• partnership development, and growth metrics. Communicate optimizations, results, and
• growth strategies to stakeholders in a clear, concise manner.

Qualifications:

? Proven Experience: Minimum of 3-6 years of experience managing digital campaigns,

• working with affiliates and publishers, media planning, campaign optimization, and
• managing growth partnerships.
• ? Digital Campaign Expertise: Proficiency in handling all types of digital campaigns,
• including but not limited to paid search, display, social media, email marketing, affiliate
• marketing, and partnership campaigns.
• ? Growth Mindset: Demonstrated experience in driving business growth through strategic
• partnerships and campaign innovations.
• ? Strong Analytical Skills: Ability to interpret data, draw actionable insights, and make
• data-driven decisions for campaign optimizations and growth initiatives.
• ? Communication & Negotiation: Excellent verbal and written communication skills; able
• to negotiate and manage partnerships, work cross-functionally with teams, and
• communicate with clients and stakeholders effectively.
• ? Problem-Solving: Resourceful and innovative in solving campaign delivery issues,
• optimizing campaign results, and identifying new opportunities for growth and
• partnerships.
• ? Marketing Funnel Knowledge: Deep understanding of marketing funnels and how to
• adjust campaigns according to different customer journey stages. Collaborate with
• growth and sales teams to ensure smooth transitions between funnel stages.
• ? Project Management: Ability to manage multiple campaigns and partnerships
• simultaneously, ensuring timely and successful delivery while maintaining focus on
• growth.
• ? Tech-Savvy: Proficiency with digital marketing tools such as Google Analytics,
• AdWords, Facebook Ads Manager, Moengage / Webengage, programmatic platforms,
• and affiliate networks.
• Preferred Skills:
• ? Proven success in developing and executing partnership strategies that resulted in
• measurable growth.
• ? Experience with affiliate marketing, media buying, and establishing high-impact
• partnerships.
• ? Understanding of performance marketing metrics (CPA, CPL, CPC, etc.).
• ? Familiarity with A/B testing, campaign experimentation, and growth-focused strategies.
• ? Strong interpersonal skills and ability to work with partners, clients, and internal teams.

Growth & Partnership Responsibilities:

? Partnership Building: Cultivate relationships with affiliates, publishers, and external

• platforms to increase brand presence and growth.
• ? Innovative Growth Strategies: Develop and execute campaigns aimed at scaling the
• business through partnerships and cross-channel initiatives.
• ? Collaborative Growth Planning: Work with internal teams (marketing, sales, business
• development) to align campaign and partnership strategies with broader business

• growth objectives.

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