Unit Head - Ad Sales - Media

- Unit Head Ad Sales:

• Department: Ad Sales
• Reporting To: COO / BH
• Location: Bhopal / Ready to relocate
• Experience: 8 - 12 Years (Preferably in Media Sales)
• Education: Graduate / Postgraduate / MBA
• Compensation: 20 Lacs

Role Purpose:

Drive Ad Sales revenue growth for the Unit through strategic sales execution, market expansion, client relationship management, and innovative revenue initiatives while ensuring profitability and market leadership.

Key Responsibilities:

• Drive and achieve Unit revenue targets while enabling the team to consistently deliver business goals.
• Increase market share through competitive market tracking, strategic planning, and focused business development initiatives.
• Develop innovative and client-centric advertising solutions to maximize brand outreach and ROI for clients.
• Identify and develop new revenue opportunities across categories, untapped markets, and emerging client segments.
• Build and maintain strong long-term relationships with clients, agencies, and key stakeholders for sustainable business growth.
• Analyze sales performance, market data, and business trends to identify gaps and implement corrective action plans.
• Conceptualize and execute special initiatives, festive properties, "big day" opportunities, supplements, and innovative features to drive incremental revenue.
• Lead, mentor, and motivate the sales and marketing team to achieve and exceed targets while ensuring high performance and accountability.
• Own the Unit P&L and drive growth through effective space selling, strategic planning, and operational excellence.
• Establish and implement effective sales strategies, pricing approaches, and market penetration plans.
• Ensure strong coordination with internal stakeholders including Circulation, Production, Finance, HR, and Editorial teams to achieve revenue objectives.
• Drive business development through client mapping, negotiations, servicing, relationship management, and closure of key deals.
• Maintain strong market visibility through regular client meetings, agency interactions, and upcountry market visits.
• Ensure achievement of collection targets and adherence to organizational policies, systems, and processes.
• Continuously experiment with new revenue ideas, scale successful initiatives, and contribute to overall business growth.