Growth Manager

Hudle up! Were looking for a Growth Manager to join our team, both at work and at play! We take the work hard, play harder philosophy way too seriously out here. Were an ambitious bunch, were hungry, and weve only just begun. Get ready to board the Hudle train as we prepare for the next step in our journey of taking our philosophy across the country!

About Hudle: At Hudle, work is literally Play! We are a sports tech company on a mission to enable 100 million Indians to play active sports as a way of life through a combination of cutting-edge technology and on-ground expertise. We are a fast-growing platform with the pioneer of Indian sport Ajinkya Rahane as brand ambassador.

This is a high-ownership growth role responsible for driving user acquisition, activation, and retention for the HUDLE app.

You will own the end-to-end growth funnel from paid acquisition to lifecycle engagement, working closely with product and marketing to improve conversion, retention, and overall user experience.

Success in this role will be defined by your ability to drive high-quality users who convert, return, and build habit on the platform.

User Growth and Performance Marketing

• Drive new user acquisition with a focus on quality installs and conversion to first booking
• Own key growth levers including CAC, conversion rate, retention, and frequency (repeat bookings per user)
• Align growth efforts with business priorities across cities and sports
• Own and scale paid channels across Meta and Google (including app acquisition campaigns)
• Allocate budgets based on CAC, conversion rates, and payback windows
• Continuously optimise targeting, bidding, creatives, and funnel performance
• Work closely with marketing to identify winning hooks, formats, and messaging
• Build a continuous feedback loop between performance data and creative output
• Ensure alignment between brand narrative and acquisition efficiency

CRM

• Own and run the CRM stack end-to-end using relevant tools
• Plan and execute lifecycle journeys across onboarding, activation, retention, and reactivation
• Build and manage user segments and personalisation based on behaviour, sport preference, city, and booking history
• Set up and run trigger-based and campaign-led communication flows, with clear hypotheses and measurable outcomes
• Continuously optimise lifecycle performance to improve engagement, retention, and frequency

Funnel and Product Inputs

• Identify conversion drop-offs across the funnel and partner with product to solve them
• Improve install-to-booking conversion and overall user experience
• Translate user behaviour and data into actionable product and UX improvements

Data and Experimentation

• Build and run a structured experimentation roadmap across acquisition, creatives, and lifecycle
• Analyse cohort behaviour and channel quality to guide decisions
• Own attribution and measurement frameworks

• 6 to 9 years of experience in growth or performance marketing within consumer internet, D2C, or e-commerce businesses
• Demonstrated ownership of new user growth, and revenue outcomes, not just campaign execution
• Strong analytical orientation with the ability to read cohorts, identify drop-offs, and translate insights into actions
• Experience working closely with product and cross-functional teams to improve conversion and user experience
• High ownership mindset with a bias for experimentation and first-principles thinking
• Ability to operate in a fast-paced environment with clarity on priorities and business impact