AVP - Performance Marketing (Paid Media)

About the Company

In less than 3 years of existence, the company has grown to a team of 100+ members and manages some of the leading brands in the country. The founding team brings over four decades of cumulative experience across Digital Strategy, Analytics, Performance Marketing, SEO, and Marketing Technology.

About the Role

The AVP - Performance Marketing (Paid Media) is a senior strategic leader owning the paid media charter across a portfolio of key client accounts. This role involves setting account-level strategy, owning P&L-linked performance outcomes, building and scaling a high-performing team, and acting as the primary strategic point of contact for senior client stakeholders. You will shape agency-wide paid media practice, identify new business opportunities, and represent the paid media function in critical client and platform-partner conversations.

Key Responsibilities

• Own the strategic direction and performance outcomes for a portfolio of paid search/paid media accounts, ensuring alignment with client business goals and revenue targets.
• Serve as the senior strategic point of contact for client leadership, driving trust, retention, and expansion at the relationship level.
• Lead quarterly/annual business reviews with senior client stakeholders, translating performance data into business-level strategic recommendations.
• Build, mentor, and manage a team of Performance Marketing Managers, Associates, and Senior Associates — driving capability building, performance management, and career development.
• Define and institutionalise account strategy frameworks, play-books, and best practices across the paid media function.
• Own P&L accountability for assigned accounts, including budget efficiency, forecasting, and margin management.
• Drive cross-account and cross-channel growth by identifying whitespace within existing clients and partnering with leadership on new business pitches.
• Build and maintain strategic relationships with platform partners (Google, Meta, Bing, SA360) to secure early access to betas, features, and co-marketing opportunities.
• Set benchmarks for campaign performance, reporting rigor, and QA standards across the teams accounts.
• Partner cross-functionally with SEO, Creative, Marketing Technology, and Client Servicing leads to drive integrated account strategies.
• Represent the paid media practice in leadership forums, contributing to agency-level strategy and process improvement.

Qualifications

• Bachelors degree in Marketing, Data Analytics, Business, or a related field; MBA preferred.
• 5+ years of progressive experience in paid search/performance marketing, with prior team leadership or account ownership experience.
• Strong command of Search Engine Marketing (SEM) principles, with proven success managing complex, multi-account portfolios.
• Advanced, hands-on expertise across Google Ads, SA360, Bing Ads, and META, with a track record of scaling budgets and improving efficiency.
• Strong proficiency in web analytics platforms (Google Analytics, Adobe Analytics) and ability to translate data into strategic narratives for senior stakeholders.
• Demonstrated experience managing and developing teams (people management, not just campaign management).
• Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint) for executive-level reporting and presentations.
• SA360 certification highly desirable; Google Ads/Analytics certifications preferred.

Benefits & Perks

• Direct, close collaboration with founding/senior leadership on strategic decisions.
• Significant growth potential — positioned as a leadership track role within an expanding core team.
• Ownership of a portfolio with visible P&L and business impact.
• Culture of driven, professional, innovative thinkers encouraged to challenge the status quo.

Hiring Process

• Stage 1: Apply and submit the application form
• Stage 2: Attempt AI interview (15 min)
• Stage 3: Interview 1
• Stage 4: Interview 2
• Stage 5: Interview 3