HYDGEN - Manager/Senior Manager - Marketing & Communications Lead

Job Title: Marketing & Communications Lead (Manager/Sr. Manager Level)

Experience: 8 - 12 years

Location: Mangalore or Bangalore (Hybrid)

Travel required: Limited (up to 20%)

Role Overview:

HYDGEN is seeking a Marketing & Communications Lead to own the day-to-day execution of our global marketing, demand generation, and communications function. Working closely with the Founders & Leadership Team as well as cross-functionally, this person will lead campaign execution, content development, CRM operations, and event strategy, ensuring consistency and quality across every channel and market we operate in. This is a senior, high-ownership role suited to someone who thrives on independent judgment and rigorous execution in a fast-paced, technically-driven organization: anticipating needs, protecting quality standards, and bringing sound judgment to ambiguous situations.

The ideal candidate has deep experience partnering with technical experts and leadership, is comfortable operating with minimal supervision, and holds every deliverable to the international standard of quality and consistency expected of a company building deep tech hardware for global markets.

Key Responsibilities:

Brand & Communications Quality:

• Develop Marketing & Messaging guidelines and ensure consistency, accuracy, and quality across all marketing, sales, and communications materials.
• Proactively identify and resolve gaps or inconsistencies in messaging and content before they reach external audiences.
• Uphold rigorous quality standards across content, decks, campaigns, and external-facing materials.

Global Marketing & Lead Generation:

• Own execution of global marketing campaigns (digital, email, paid, social) to generate qualified leads.
• Direct India BD, presales, and field sales with campaign assets, templates, and guidance for local execution, working collaboratively with the Marketing Coordinator.
• Lead development of high-value content for thought leadership, product launches, investor materials, and sector-specific campaigns.

CRM & Sales Enablement:

• Own deployment, management, and optimization of HubSpot for automated workflows, lead tracking, and campaign reporting.
• Deliver dashboards and reporting for the leadership, Executive, and BD teams for pipeline visibility, campaign performance, and ROI measurement.
• Build and maintain templates, nurture campaigns, and lead-scoring mechanisms for sales enablement.

Cross-Functional & Technical Collaboration:

• Partner directly with technical leadership (engineering, product, operations) to validate technical claims, competitive data, and performance figures used in external communications.
• Represent marketing's commercial and communications priorities confidently in cross-functional discussions, grounded in evidence and sound reasoning.
• Operate independently in ambiguous or fast-moving situations, exercising judgment without requiring constant direction.

Event & External Engagement:

• Own global event participation, international conferences, webinars, and executive speaking opportunities.
• Develop presentation decks, briefing materials, and event-specific content to a high standard of polish and accuracy.
• Serve as the primary liaison for web design agency and content partners.

Analytics & Reporting:

• Monitor campaign performance across channels and translate data into actionable recommendations.
• Proactively identify and propose workflow and communication optimizations based on data.

Qualifications:

• Degree or Master's in Marketing, Strategy, General Management, or related field.
• 8 - 12 years of B2B marketing experience, including meaningful tenure at a startup building from scratch and large, established organization where communications and marketing were held to international quality standards.
• Demonstrated experience working closely with technical experts or leadership (engineering, R&D, product); comfortable engaging confidently with deeply technical stakeholders.
• Strong expertise in CRM systems (HubSpot preferred) and marketing automation for pipeline generation.
• Proven track record owning campaigns and cross-functional delivery with minimal oversight.
• High personal ownership and proactivity: a track record of identifying gaps and acting on them independently.
• Sound judgment and composure operating with autonomy in a fast-paced environment.
• Excellent communication, presentation, and project management skills.