HYDGEN - Marketing & Communications Manager

Job Title: Marketing & Communications Manager

Department: Marketing

Job Type: Full Time

Experience: 7-10 years

Location: Bangalore/Mangalore

Role Overview

We are seeking a Marketing & Communications Manager to drive HYDGEN's global marketing, demand generation, and communications strategy for HYDGEN. Under the leadership of the CMO, this person executes lead generation campaigns, manages digital channels on a daily basis, and coordinates with local teams (like India BD) to provide aligned tools, content, and insights. They are also the CRM expert, responsible for executing automated workflow, tracking leads, and supporting sales conversion globally.

Key Responsibilities:

Global Marketing & Lead Generation

• Manage execution of global marketing campaigns (digital, email, paid, social) to generate qualified leads.
• Coordinate with India BD, presales, and field sales to provide campaign assets, templates, and guidance for local execution with Marketing Coordinator.
• Manage execution of high-value content development for thought leadership, product launches, investor materials, and sector-specific campaigns.

CRM & Sales Enablement

• Lead deployment, management, and optimization of HubSpot for automated workflows, lead tracking, and campaign reporting.
• Provide dashboards and reporting to CMO and BD teams to support pipeline visibility, campaign performance tracking, and ROI measurement.
• Support sales teams with templates, email nurture campaigns, and lead-scoring mechanisms.

Event & External Engagement

• Manage global event participation, international conferences, webinars, and executive speaking opportunities.
• Develop presentation decks, briefing materials, and event-specific content.
• Serve as the global liaison for web design agency and content partners.

Analytics & Reporting

• Monitor campaign performance across channels and provide actionable insights to CMO.
• Propose workflow and communication optimizations based on data-driven insights.

Qualifications:

• Candidates who have Degree or Masters (Marketing / Strategy / General Management or related field preferred).
• 7-10 years of experience in B2B marketing in industrial products, clean energy, industrial gases, renewables, or engineering solutions.
• Strong expertise in CRM systems (Hubspot preferred) and marketing automation for pipeline generation.
• Proven track record of managing global campaigns and gross-functional collaboration.
• Excellent communication, presentation, and project management skills.
• Ability to work independently in a fast-paced, startup environment.