Head Of Marketing (EdTech)

FOCUS: OFFLINE MARKETING & PERFORMANCE MARKETING

HIRING FOR: FAST GROWING EDTECH

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute comprehensive marketing strategies that elevate the brand and drive demand generation.
• Spearhead both ATL and BTL marketing initiatives to reach diverse audiences effectively.
• Serve as a key advisor to the executive team on marketing trends, opportunities, and competitive landscape.

Brand Management

• Shape and protect the brand, ensuring consistency across all channels.
• Oversee the creation and deployment of impactful marketing campaigns that resonate with our target audience.
• Utilize market research and data analytics to refine messaging and positioning.

Team Leadership and Development

• Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.
• Build cross-functional collaboration within the marketing team and with other departments.
• Establish clear KPIs and performance metrics to drive accountability and success within the team.

Budget Management

• Develop and manage the marketing budget with a focus on frugal thinking and maximizing ROI.
• Optimize resource allocation across various marketing channels to ensure cost-effectiveness.
• Monitor financial performance and adjust strategies as needed to stay within budget.

Integrated Campaign Execution

Plan and execute integrated marketing campaigns that align with business objectives.

• Leverage both digital and traditional media to create cohesive and compelling marketing efforts.
• Continuously test, measure, and refine campaigns to ensure effectiveness and efficiency.

Market and Competitor Analysis

• Stay ahead of market trends and shifts in the EdTech sector to keep the brand competitive.
• Conduct thorough analysis of competitors marketing strategies and adjust brands approach accordingly.
• Utilize insights from data and analytics to guide marketing decisions and strategy.

Problem Solving and Innovation

• Approach challenges with a problem-solving mindset, identifying innovative solutions that drive growth.
• Encourage a culture of continuous improvement, where new ideas and approaches are tested and adopted.
• Promote frugal thinking, ensuring that all marketing efforts are both effective and cost-efficient.

Requirements

• Bachelors degree in Marketing, Business, or a related field; MBA or Masters degree preferred.
• 10+ years of experience in marketing leadership roles, with a strong emphasis on ATL and BTL activities.
• Proven track record of driving growth and brand success within the EdTech or similar sectors.
• Exceptional leadership skills, with the ability to inspire and guide a diverse team.
• Strong strategic and analytical capabilities, with a focus on data-driven decision-making.
• Excellent communication and interpersonal skills, capable of influencing at all levels.
• Mastery of digital marketing, brand management, and integrated campaign execution.
• Frugal thinker with a passion for optimizing resources to achieve maximum impact.

Location: Hyderabad (Work from Office)