Executive Social Media & Influencer Activation

We are looking for a creative, proactive, and results-driven Executive – Social Media & Influencer Activation with 2+ years of experience in social media management and influencer marketing. The ideal candidate is passionate about digital storytelling, understands evolving social media trends, and has hands-on experience executing campaigns that enhance brand visibility and engagement.

Key Responsibilities

• Plan, create, schedule, and publish engaging content across social media platforms including Instagram, Facebook, YouTube, LinkedIn, and emerging channels.
• Manage the content calendar to ensure timely and consistent communication aligned with marketing objectives.
• Monitor community engagement by responding to comments, messages, and audience interactions in a timely manner.
• Track, analyze, and report on key social media performance metrics, providing actionable insights to optimize content and campaigns.
• Stay updated on platform updates, industry trends, and viral content formats to recommend innovative content ideas.
• Collaborate with internal teams, designers, and external partners to develop impactful social media campaigns.
• Identify, evaluate, and onboard relevant influencers and content creators aligned with the brands objectives and target audience.
• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Execute end-to-end influencer campaigns, including outreach, negotiations, briefing, content approvals, campaign tracking, and timely delivery.
• Maintain and regularly update the influencer database, including collaboration history, performance, and commercial details.
• Monitor influencer content, campaign performance, and ROI, preparing post- campaign reports with recommendations for future activations.
• Stay informed about emerging creators, industry trends, and competitor influencer activities.

Requirements

• 1- 2 years of experience in social media management, influencer marketing, or digital marketing.  Hands-on experience managing brand social media accounts across platforms such as Instagram, Facebook, YouTube, and LinkedIn.
• Strong understanding of social media best practices, content planning, and audience engagement strategies.
• Excellent communication, coordination, and stakeholder management skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
• Strong analytical skills with the ability to interpret campaign and social media performance metrics.
• Proficiency in Canva, Meta Business Suite, and social media scheduling or analytics analytics tools.

Preferred Skills

• Experience with short-form video content, including Reels and YouTube Shorts.
• Basic knowledge of video editing tools such as CapCut, Premiere Pro, or similar platforms.
• Familiarity with influencer discovery and campaign management tools.
• Understanding of social listening, digital trends, and viral content strategies.
• Interest in sports, lifestyle, entertainment, or digital culture is an added advantage