Digital Marketing Executive

Company Description ICE Career Connect is a student-focused education and career guidance platform supporting learners across India with admissions, counseling, internships, skill development, and placement assistance. The organizations mission is to connect students with suitable opportunities and help them build sustainable, successful careers. ICE Career Connect works closely with educational institutions and industry partners to bridge the gap between academic learning and professional requirements. Team members collaborate to design services and programs that address the evolving needs of students in a competitive job market. The work environment encourages innovation, empathy, and a strong commitment to student success.

Role Description This full-time, on-site Digital Marketing Executive role is based in Patna. The person in this position will plan and execute digital marketing campaigns that promote ICE Career Connects services, enhance brand visibility, and engage student audiences. Daily responsibilities include managing social media channels, creating web content, coordinating email and online outreach, and monitoring campaign performance using web analytics tools. The role also involves collaborating with counseling and operations teams to align marketing messages with student needs, gathering feedback from campaigns, and optimizing strategies accordingly. The Digital Marketing Executive is expected to stay updated on digital trends, maintain consistent branding, and contribute ideas to improve engagement and lead generation.

Qualifications

• Candidates should possess strong Marketing skills, including campaign planning, brand positioning, and audience targeting.
• Candidates should possess effective Communication skills, with the ability to create clear, engaging messages for student and institutional audiences.
• Candidates should possess Social Media Marketing skills, including managing platforms, content calendars, and community engagement.
• Candidates should possess Web Content Writing skills, including creating blogs, landing pages, and promotional copy tailored to student needs.
• Candidates should possess Web Analytics skills, with experience using analytics tools to track performance and optimize campaigns.
• Additional beneficial qualifications include familiarity with SEO, basic design tools (e.g., Canva), email marketing platforms, and CRM systems.
• Strong organizational skills, attention to detail, and the ability to work collaboratively on-site in Patna are important.
• A bachelors degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in digital marketing, is preferred.