Performance Marketing Executive

Company Name:

Ichelon Consulting Services Pvt. Ltd. Designation: Performance Marketing Executive Salary: As per market standards Location: Gurgaon Company Description Ichelon Consulting Group, led by IIT-IIM graduates, is a renowned business consulting, management, and analytics firm. The company offers a comprehensive range of advisory services for startups, established organizations, and healthcare service providers, specializing in Healthcare Digital Marketing. Services include business advisory, IT and HR advisory, CRM support, digital marketing, campaign management, SEO, and content branding. Ichelon Consulting Group is located in Gurgaon and is known for its innovative and tailored solutions that drive growth and success for its clients.

Key Responsibilities

Campaign Management

• ● Plan, execute, and manage performance marketing campaigns across Meta (Facebook & Instagram) platforms.
• ● Create and optimize campaigns for Lead Generation, Conversions, Traffic, Engagement, and Awareness objectives.
• ● Set up campaigns end-to-end, including audience selection, ad creatives, budget allocation, placements, and bidding strategies.
• ● Conduct A/B testing of creatives, ad copies, audiences, and landing pages to improve campaign performance.

Performance Monitoring & Optimization

• ● Monitor and analyze campaign performance metrics such as CPL, CPC, CTR, CPM, CPA, and ROAS on a daily basis.
• ● Optimize campaigns to achieve business goals and monthly performance targets.
• ● Identify underperforming campaigns and implement corrective actions to improve results.
• ● Scale successful campaigns while maintaining efficiency and controlling acquisition costs.

Audience Management & Targeting

• ● Build and manage Custom Audiences, Lookalike Audiences, and Retargeting Campaigns.
• ● Segment audiences based on customer journey stages and campaign objectives.
• ● Ensure accurate tracking and attribution through Meta Pixel, Events Manager, and Conversions API implementation.

Reporting & Analytics

• ● Prepare daily, weekly, and monthly campaign performance reports.
• ● Analyze campaign data and provide actionable insights to improve marketing effectiveness.
• ● Monitor budget utilization and highlight any deviations or opportunities for optimization.
• ● Present campaign performance updates to internal stakeholders and clients when required.

Creative & Landing Page Coordination

• ● Collaborate with the design and content teams to develop high-performing ad creatives.
• ● Provide recommendations on creative strategy based on campaign insights and audience behavior.
• ● Coordinate with website and development teams to improve landing page conversion rates.

Key Skills Required

• ● Hands-on experience with Meta Ads Manager.
• ● Strong understanding of performance marketing principles and campaign optimization.
• ● Knowledge of campaign objectives, bidding strategies, audience targeting, and auction dynamics.
• ● Experience with Meta Pixel, Events Manager, and Conversions API.
• ● Ability to analyze campaign data and make data-driven decisions.
• ● Good understanding of creative performance metrics and best practices.
• ● Basic knowledge of Google Analytics (GA4) and UTM tracking.
• ● Strong communication and client management skills.
• ● Proficiency in MS Excel and reporting tools.

Qualifications

● Bachelors degree in Marketing, Business Administration, Communications, or a related field.

● 1–3 years of hands-on experience in performance marketing, preferably managing Meta Ads campaigns.