Performance Marketing Executive

We have exciting opportunities for the role of Performance Marketing Specialist

Location: Mumbai - Andheri

• Interested candidate can share resume on [HIDDEN TEXT] with Performance Marketing Specialist subject line and share below details.
• Current Salary
• Expectation
• Notice Period
• Education (Full Time / part Time)

About the Role

We are seeking a data-driven Performance Marketing Executive with hands-on expertise in managing high-budget campaigns across multiple platforms, with a focus on lead generation, customer acquisition, and ROI maximization.

Key Responsibilities

Campaign Management

• Launch, oversee, and optimize multi-channel PPC campaigns (Google Ads, Meta Ads, LinkedIn Ads, and Bing) from impression to conversion.
• Monitor daily spend pacing and adjust bids and allocations to ensure campaign efficiency, scalability, and improved ROAS/CAC.
• Track KPIs using GA4 and internal databases to produce actionable insights and dashboards for management.
• A/B Testing & Innovation: Drive continuous experimentation with ad copies, creatives, and landing pages to improve conversion rates and funnel performance.

Compliance & Governance

• Adhere to data security, privacy, and audit requirements (BFSI standards).
• Maintain documentation (data dictionaries, SOPs, dashboard user guides).

Required Qualifications & Skills

Experience

• 23 years in Performance marketing, preferably in BFSI/Insurance/Financial Services or fast paced consumer businesses. paced consumer businesses?paced consumer businesses.

Technical Skills

• Platform management: Google Ads (Search, Display, YT, UAC etc,) Meta Ads, Microsoft Ads and other similar marketing platforms.
• Excel: PivotTables, Power Query, Power Pivot, complex formulas, charts; VBA for automation

Regards,

Saba