Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Ahmedabad, Gujarat

Shift Timing: 1:30 PM – 10:30 PM (Monday – Friday)

Job Summary

• We are looking for an experienced Digital Marketing Manager to lead and execute end-to-end digital strategies with a strong focus on social media management, email marketing, and campaign execution.
• The ideal candidate should have hands-on experience managing platforms like LinkedIn, Instagram, YouTube, X (Twitter), and driving email campaigns, lead generation, and brand visibility.

Roles & Responsibilities

• Develop and implement digital marketing strategies aligned with business goals and brand positioning.
• Manage and grow social media presence across LinkedIn, Instagram, YouTube, X (Twitter), Facebook, and other platforms.
• Plan and execute email marketing campaigns, including newsletters, drip campaigns, and automated workflows.
• Create and manage email campaign strategies to drive engagement, lead nurturing, and conversions.
• Monitor email performance metrics such as open rates, CTR, and conversion rates, and optimize campaigns accordingly.
• Plan, create, and publish engaging content (posts, videos, campaigns) across social platforms.
• Run and optimize paid and organic digital campaigns across social media and email channels.
• Maintain and manage content calendars for both social media and email campaigns.
• Conduct audience segmentation and targeting for effective campaign execution.
• Collaborate with design, content, and sales teams to align marketing efforts with business goals.
• Perform competitor analysis and market research to identify trends and opportunities.
• Track and report campaign performance using analytics tools and improve ROI.
• Manage brand presence and online reputation across all digital channels.

Required Skills

• Excellent creativity skills to present ideas and lead a team of CANVA designers
• Experience in handling & tuning high-def camera systems, sound devices, lighting setups, and drones.
• Strong experience in Social Media Management (LinkedIn, Instagram, YouTube, X, etc.)
• Hands-on experience in Email Marketing and Campaign Management
• Solid understanding of video editing tools such as CapCut, Filmora, Adobe After Effects, and Apple iMovie.
• Familiarity with tools like Mailchimp, HubSpot, Zoho Campaigns, or similar
• Knowledge of paid ads (Meta Business, LinkedIn Ads, Google Ads – preferred)
• Strong understanding of analytics tools (Google Analytics, campaign dashboards)
• Excellent communication, content planning, and campaign execution skills
• Ability to manage multiple team clusters working on different aspects of social media.

Preferred Qualifications

• Bachelors/Masters degree in Marketing, Business, or related field
• Certifications in Digital Marketing (preferred)
• Experience in B2B / outsourcing / service-based industry (added advantage).