Prescribers Manager

ROLE SUMMARY

The Prescribers Manager is responsible for developing and growing the Prescribers Channel for Midea UAE across its portfolio of brands, including TEKA, TOSHIBA and MIDEA. The role focuses on creating long-term partnerships with companies and professionals that influence appliance selection during kitchen and home renovation projects.

Rather than managing a database of existing prescribers, the role is primarily a business development position. The manager proactively identifies new architects, interior designers, fit-out companies, renovation contractors, consultants and technical service companies, introduces them to the Midea UAE Prescribers Program, explains its commercial benefits and operating model, and converts qualified prospects into active prescribers who regularly specify the company's brands in their projects.

KEY RESPONSIBILITIES

• Develop and execute the Prescribers Channel strategy aligned with Midea UAE's commercial objectives.
• Identify, map and prospect new companies and professionals capable of influencing appliance selection.
• Present the Prescribers Program, explaining its value proposition, commercial model, customer journey and partner benefits.
• Qualify and onboard new prescriber partners, ensuring all required documentation and approvals are completed.
• Build long-term relationships that encourage specification of TEKA, TOSHIBA and MIDEA products in residential and commercial renovation projects.
• Generate qualified business opportunities and follow projects from specification through to successful order conversion.
• Lead, coach and develop the Prescribers Sales Executive.
• Coordinate closely with the showroom team, which provides commercial support through product demonstrations, customer appointments, quotations and order processing.
• Collaborate with Projects, Modern Trade, Marketing, Finance, Supply Chain, Customer Service and After Sales to deliver an excellent customer experience.
• Maintain accurate CRM records, sales pipeline, forecasts and activity reports.
• Monitor market trends, competitors and emerging business opportunities.

KEY INTERNAL RELATIONSHIPS

• Sales Director
• Projects Team
• Retail & Showroom Team
• Marketing
• Supply Chain
• Finance
• Customer Service & After Sales

KEY EXTERNAL RELATIONSHIPS

• Architects
• Interior Designers
• Kitchen Studios
• Fit-out Contractors
• Renovation Companies
• Consultants
• Technical Service Companies
• Property Developers

KEY PERFORMANCE INDICATORS

• Sales budget achievement
• Number of new companies converted into active prescribers
• Growth of active prescriber network
• Revenue generated through the channel
• Qualified opportunities created
• Pipeline conversion rate
• Forecast accuracy
• CRM quality

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Business, Marketing or related field.
• Minimum 5 years experience in business development, specification sales or channel management.
• Experience within kitchen appliances, kitchens, sanitaryware, furniture, construction materials or related industries is preferred.
• Strong networking, presentation, negotiation and relationship-management skills.
• Fluent English; Arabic is an advantage.
• Valid UAE driving licence.

SUCCESS PROFILE

• A commercially driven relationship builder who enjoys opening new business opportunities, influencing decision makers and creating long-term partnerships. Success in this role is measured by the continuous expansion of the prescriber network and sustainable sales growth generated through the channel across all Midea UAE brands.

Get to know more: https://www.midea-group.com/