Identixweb - Head - Marketing

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We are looking for a Digital Marketing Head to lead end-to-end marketing for SaaS products serving domestic and international clients. This role suits both product companies where multiple SaaS products are managed.
Roles & Responsibilities:
- Plan and execute digital marketing strategies for SaaS products in India and global markets.
- Own multiple channels: PPC, SEO, Social Media, Email Marketing, WhatsApp campaign, Marketing Automation and product and company branding.
- Design and manage marketing funnels to drive trials, demos and paid conversions.
- Coordinate with internal teams (sales, support, product, tech, content, design) and clients (for service companies).
- Monitor KPIs such as traffic, leads, MQLs, SQLs, CAC, LTV and campaign ROI.
- Manage and guide internal team members or external agencies/freelancers.
- Prepare monthly and quarterly marketing performance reports and growth plans.
- Stay updated with SaaS marketing trends and tools used globally.
Skills & Requirements:
- 5+ years of experience in Digital Marketing.
- Strong experience in SaaS marketing (domestic and/or international).
- Hands-on knowledge of SEO, PPC, social media, email marketing and analytics.
- Experience working either with a SaaS product company or a digital agency/service company handling SaaS clients.
- Strong communication, stakeholder management and team leadership skills.