Marketing & Strategy Executive

Digital Marketing & Brand Strategist

• Location: Gurgaon, Sector 23
•  Employment Type: Full-Time
•  Mode: Work From Office — 6 Days (Monday to Saturday)
•  Timings: 9:30 AM to 6:30 PM

Your Responsibilities

As an AI-Driven Digital Content & PR Strategist, you will be the digital voice of our brands, driving awareness, engagement, and monetization.

You will:

• Social Media & Content
• Develop and execute AI-empowered social media strategies aligned with brand and campaign goals.
• Manage, schedule, and monitor content across Instagram, LinkedIn, Twitter, Facebook, and YouTube.
• Use AI tools (ChatGPT, MidJourney, DALL·E, Runway ML, Synthesia, etc.) to create platform-optimized content — photos, videos, and scripts.
• Design engaging graphics, reels, carousels, infographics, and short videos using Canva, Photoshop, Premiere Pro, and AI-based tools.
• Apply AI-driven optimization for captions, hashtags, content timing, and targeting.
• YouTube Content Strategy
• Own end-to-end YouTube strategy — ideation, scripting, SEO-driven descriptions, thumbnails, scheduling, and analytics.
• Drive channel growth, engagement, and monetization opportunities.
• Podcast Management
• Manage podcasts from guest outreach and scheduling to recording, editing, and distribution across platforms (Spotify, Apple, YouTube).
• Develop strategies to integrate podcasts into broader brand storytelling.
• PR & Visibility
• Build and execute PR strategies to amplify visibility of founder-led branding, NGO initiatives, and export verticals.
• Foster media partnerships, collaborations, and influencer tie-ups to expand reach.
• Community & Engagement
• Engage with followers, respond to DMs/comments, and nurture online communities.
• Drive digital campaigns that encourage participation and build brand advocacy.
• Performance & Reporting
• Track and analyze performance metrics via analytics tools, producing monthly reports with data-driven recommendations.
• Manage and optimize email marketing campaigns via Mailchimp, Substack, or similar tools — integrating AI for personalization and engagement.

What Were Looking For

• 1–2 years of social media/digital marketing experience (internships count).
• Strong understanding of Instagram, LinkedIn, Twitter, and YouTube content formats.
• Hands-on experience with AI tools for content creation, automation, and campaign optimization.
• Proficiency with Canva, Photoshop, Premiere Pro, and AI-powered design/video tools.
• Creative copywriting, captioning, and storytelling skills.
• Basic knowledge of analytics tools (Meta Business Suite, LinkedIn Analytics, YouTube Studio).
• Excellent communication skills, adaptability, and responsiveness in a fast-paced environment.

Bonus Points If You Have:

• check mark Experience managing YouTube channels or podcasts.
•  check mark Exposure to PR/media outreach, influencer collaborations, or brand storytelling.
•  check mark Prior work with NGOs, social ventures, or founder-led brands.
•  check mark Knowledge of SEO, blog/content management, or email marketing.
•  check mark Skills in AI-based video editing, image generation, and automated posting.