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Job Description
- As a Digital Marketing Specialist at Illumina, you will play a crucial role in coordinating and executing digital marketing campaigns to drive campaign objectives across various channels. Your work will directly contribute to expanding access to genomic technology and realizing health equity for billions of people worldwide.
Your responsibilities will include planning, executing, and monitoring digital campaigns under the guidance of program managers and segment marketing managers. You will be involved in building the digital components of global and regional campaigns, such as paid social media campaigns, email nurture campaigns, and webinars. It is essential to ensure that campaigns align with the governance of headquarters and provide best practice guidance on digital strategy to the wider marketing teams.
Your role will also involve monitoring, analyzing, optimizing, and reporting on digital operational metrics to ensure the success of campaigns. You will work with tools like Salesforce, Pardot, ON24, Cvent, Adobe Creative Suite, and Experience Manager to execute and analyze digital campaigns effectively. Additionally, you will drive innovation by testing new digital channels and tools to better engage with target audiences.
To excel in this position, you should have at least 5 years of digital marketing experience and proven expertise in executing, monitoring, and evaluating digital marketing campaigns. Strong interpersonal and negotiation skills are required to communicate effectively across all levels of the organization. Experience with digital marketing strategies, marketing automation platforms, CRM platforms, and event management software is essential.
While the listed responsibilities are essential, you should be prepared for changes in duties based on business needs. Your ability to work across multiple groups, cultures, and geographies will be crucial in this role. Ideally, you will have a university/college degree in marketing, communications, or a related field, along with experience in biotech, healthcare, or life science companies.
Joining Illumina means being part of a team that is dedicated to making a difference in the world of healthcare through groundbreaking discoveries and innovative solutions. Your contributions as a Digital Marketing Specialist will directly impact the lives of individuals and communities globally, making this role both challenging and rewarding.,
Skills
TestingSalesforceAdobe Creative SuitePaid Social MediaWebinarsOnline AdvertisingSalesforcecomCampaign ManagementSEMSEODigital MarketingExperience ManagerON24Google AdwordsEmail MarketingMarketing AutomationPardotGraphic DesignIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
Important dates & deadlines?
Application Deadline
14 Oct 25, 02:28 PM IST
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