Retention Marketing Manager

Impact Guru
Department Icon Digital Marketing/Marketing
Posted: 7 months ago
2-7 years
Mumbai Suburban
Digital Marketing/Marketing
work from office
Full Time
Posted: 7 months ago
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Job Description

  • Job Overview:
  • We are seeking a highly skilled and results-driven Retention Marketing Manager to join our team. The
  • ideal candidate will be responsible for developing and executing retention marketing strategies focused
  • on maximizing customer engagement, loyalty, and lifetime value. With expertise in Facebook
  • retargeting, email, SMS, push notification campaigns, and CRM platforms such as MoreEngage,
  • WebEngage, and Omni-channel, the Retention Marketing Manager will play a key role in driving
  • customer retention and revenue growth.
  • Responsibilities:
  • Retention Strategy Development:
  • Develop comprehensive retention marketing strategies to increase customer engagement, loyalty, and
  • lifetime value.
  • Utilize data-driven insights to identify opportunities for improving retention and reducing churn.
  • Multi-Channel Campaign Management:
  • Plan, execute, and optimize multi-channel marketing campaigns across Facebook retargeting, email,
  • SMS, and push notifications.
  • Coordinate campaign messaging and timing across channels to ensure consistency and maximum impact.
  • Segmentation and Personalization:
  • Segment customer base based on behavior, demographics, and preferences to deliver personalized and
  • relevant marketing messages.
  • Implement dynamic content and product recommendations to enhance the effectiveness of campaigns.
  • CRM Platform Management:
  • Manage and optimize CRM platforms such as MoreEngage, WebEngage, and Omni-channel to drive
  • customer engagement and retention. Leverage platform features and capabilities to automate workflows, segment audiences, and track
  • campaign performance.
  • Performance Analysis and Reporting:
  • Monitor and analyze key performance metrics for retention marketing campaigns, including engagement
  • rates, conversion rates, and ROI.
  • Provide regular reports and insights to stakeholders on campaign performance and areas for
  • improvement.
  • Cross-Functional Collaboration:
  • Collaborate closely with cross-functional teams, including marketing, product, and customer success, to
  • align retention marketing efforts with overall business goals.
  • Share insights and best practices to optimize the customer experience and drive retention.

  • Qualifications:
  • Proven experience in retention marketing, with a focus on Facebook retargeting, email, SMS, push
  • notification campaigns, and CRM platforms.
  • Strong understanding of customer lifecycle marketing principles and strategies.
  • Experience with CRM platforms such as MoreEngage, WebEngage, or Omni-channel is highly desirable.
  • Excellent analytical skills, with the ability to interpret data and derive actionable insights.
  • Strong project management skills, with the ability to prioritize and manage multiple initiatives
  • simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with
  • cross-functional teams.
  • Bachelor's degree in Marketing, Business Administration, or a related field is preferred

Skills

Retention MarketingOmnichannelPush NotificationClevertapEmailApp MarketingMoengageWhatsapp MarketingCampaign PerformanceMarketing CampaignsMarketingMarketing Manager

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