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Job Description
As a Social Media Specialist, you will be responsible for developing and executing our social media strategy across various platforms to build brand awareness, engage our audience, and enhance client and industry relationships. This role requires a deep understanding of global digital trends and the ability to create content that resonates with diverse audiences across North America, Asia, and beyond.
Key Responsibilities:
Social Media Strategy & Planning:
- Develop, implement, and optimize a global social media strategy aligned with our business objectives, target audience, and branding guidelines.
- Analyze current social media trends and competitor activities to continuously evolve the strategy.
Content Creation & Management:
- Design and curate engaging, industry-relevant content (posts, graphics, videos, etc.) tailored to platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube.
- Collaborate with the Marketing, PR, and Design teams to ensure content aligns with our branding, voice, and key messaging.
Audience Engagement & Community Management:
- Engage with followers, respond to inquiries, and maintain a positive brand image by managing interactions professionally and promptly.
- Develop initiatives to increase engagement, followers, and reach across all channels.
Campaigns & Analytics:
- Plan and execute paid and organic social media campaigns to promote products, events, and brand initiatives, monitoring ROI and adjusting tactics as necessary.
- Track, analyze, and report on social media metrics, using insights to drive continuous improvement in strategy and performance.
Brand Advocacy & Thought Leadership:
- Leverage our CEOs social media presence to amplify thought leadership and increase brand visibility.
- Collaborate with the PR and Marketing teams to highlight industry awards, client success stories, partnerships, and company milestones.
Global Trends & Compliance:
- Stay updated on global social media trends, algorithm changes, and digital marketing best practices.
- Ensure all social media activities comply with relevant industry and regional regulations, especially around privacy and data protection.
Qualifications:
- MBA in Marketing & Communications, Digital Media, or a related field.
- 2-4 years of experience in social media management, preferably in a B2B or IT environment with global exposure.
- Proven experience developing successful social media strategies and campaigns on platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube.
- Strong content creation skills, including copywriting ; proficiency in tools like Canva or similar.
- Excellent analytical skills with experience using social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
- Knowledge of social media trends and best practices globally, especially in North America and India.
- Strong organizational and project management skills.
- Ability to work independently in a fast-paced and cross-functional environment.
Skills
BrandingDigital MarketingCanvaContent CreationCopywritingDigital MediaMediaMarketingSocial Media MarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Incedo is a frontrunner in the realm of digital transformation, empowering businesses to leverage their digital investments for sustainable and impactful outcomes. With a keen focus on bridging the gap between strategy and execution, Incedo offers a comprehensive suite of integrated services and platforms that are underpinned by Design, Artificial Intelligence (AI), Data analytics, and robust engineering capabilities. This formidable combination is further bolstered by the company's profound domain expertise gleaned from collaborating with digital natives across various industries.
At the core of Incedo's success lies its unwavering commitment to excellence and innovation. With a workforce of over 4000 professionals spread across the United States, Canada, Latin America, and India, Incedo boasts a diverse and dynamic team that thrives on tackling complex challenges and driving tangible results for clients. Drawing from a wealth of experience and expertise, Incedo partners with a broad spectrum of clients, ranging from long-term Fortune 500 stalwarts to fast-growing enterprises, to navigate the intricacies of digital transformation and chart a course towards sustained success.
Incedo's footprint extends across multiple industries, including financial services, telecommunications, product engineering, and life sciences. Within the financial services sector, Incedo collaborates with banks, insurance companies, and fintech firms to enhance customer experiences, optimize operations, and drive innovation. In the telecommunications industry, Incedo works with leading providers to unlock new revenue streams, improve network performance, and deliver personalized services to consumers. In the realm of product engineering, Incedo partners with companies to develop cutting-edge solutions, from IoT devices to software applications, that meet the evolving needs of today's digital consumers. Additionally, in the life sciences sector, Incedo supports pharmaceutical, biotech, and medical device companies in accelerating drug discovery, enhancing patient care, and ensuring regulatory compliance.
Incedo's commitment to fostering a culture of innovation and continuous learning extends beyond its client engagements to its own workforce. The company offers a wide range of career development opportunities, including training programs, mentorship initiatives, and leadership development pathways, to empower employees to reach their full potential and pursue rewarding careers in technology and digital transformation. Whether it's through hands-on project experience, participation in hackathons and innovation challenges, or access to cutting-edge tools and technologies, Incedo provides a supportive and dynamic environment where employees can thrive and grow.
As Incedo continues to expand its global footprint and strengthen its position as a trusted partner in digital transformation, the company remains steadfast in its commitment to driving sustainable business impact for clients, employees, and communities alike. With a clear focus on innovation, collaboration, and customer success, Incedo is poised to lead the charge in shaping the digital future and unlocking new opportunities for growth and innovation across industries. Join us in our journey to transform businesses and make a lasting difference in the world. Explore exciting career opportunities at Incedo today.
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