Assistant Manager Performance Marketing

Asst. Manager – Performance Marketing to lead the execution, optimization, and scaling of our paid digital campaigns. The ideal candidate will have a strong understanding of paid media platforms, analytics tools, and campaign lifecycle management to drive customer acquisition, brand visibility, and ROI.

Job Outline

1. Campaign Setup & Management

• Plan, execute, and manage end-to-end performance campaigns across platforms like Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, and other relevant networks for specific programs.
• Structure and segment campaigns for maximum relevance and performance across customer personas and funnel stages.
• Take complete ownership of the success KPIs at the program level.

2. Performance Optimization

• Continuously track and analyse key performance metrics including CTR, CPC, CPA, Conversion Rates, and ROI.
• Apply optimization techniques such as bid adjustments, audience segmentation, dayparting, and keyword refinement.
• Drive efficiency through budget pacing and reallocation based on real-time data insights.

3. Reporting & Analytics

• Build and share periodic campaign reports with actionable insights using Google Analytics, MS excel / PowerBI, and other tools. Highly adept and comfortable in large scale data analysis using MS excel.
• Attribute conversions across multiple touchpoints and measure incrementality and lift from campaigns.
• Present results and strategy recommendations to internal stakeholders in a business-impact-oriented manner.

4. A/B Testing & Experimentation

• Design and execute A/B and multivariate tests for ad creatives, messaging, CTAs, formats, and landing pages.
• Leverage findings to iterate creative strategies and funnel design.

5. Technical Troubleshooting

• Collaborate with internal/external teams to set up pixels, tags, UTM tracking, and conversion APIs.
• Proactively resolve issues related to ad delivery, tracking mismatches, ad disapprovals, or low-quality scores.

6. Cross-functional Collaboration

• Partner with content, design, CRM, sales, and product teams to align campaign goals with customer journey strategies.
• Ensure creative assets are performance-oriented and aligned with channel best practices.

7. Market & Competitor Intelligence

• Conduct regular benchmarking of competitor campaigns, ad creatives, and keyword strategies.
• Identify white-space opportunities to drive differentiation and market penetration.

8. Trend Monitoring & Upskilling

• Stay abreast of latest platform updates, algorithm changes, privacy policies (e.g., GA4, Meta CAPI, LinkedIn changes) and digital trends.
• Evaluate and adopt emerging tools and platforms for media buying and measurement.

9. Team Management & Capability Building

• Lead, mentor, and manage a team of performance marketers, ensuring clear ownership of campaigns, KPIs, and delivery timelines.
• Set performance goals, review outcomes, and provide regular feedback to drive continuous improvement.

Qualifications

• Bachelors/masters degree in marketing, Business, Technology or a related field.
• 3+ years of experience in performance marketing, ideally in B2C digital-first brands.
• Proven track record of managing large-scale paid campaigns across Google, Meta, LinkedIn.
• Strong grasp of analytics & reporting platforms such as GA4 & High proficiency in MS Excel (Must-have) ; Looker studio / Power BI (good to have)
• Hands-on experience with Google Tag Manager, Facebook Pixel, and other tracking mechanisms.
• Strong communication and project management skills.

Key Responsibilities

• Media Planning & Strategy (25%)
• Creative Coordination (15%)
• Performance Monitoring & Regular Optimization (35%)
• Regular analysis, Reporting & Insights gathering (25%)