Performance Marketing Specialist

We are seeking a Performance Marketing Specialist to join our team in Bhayander, Mumbai. The ideal candidate will have a strong background in performance marketing, particularly within the education or EdTech industry. This role involves planning and managing Google Ads and Meta Ads campaigns to generate quality leads through paid marketing efforts. You will be responsible for monitoring campaign performance, including cost per lead (CPL), return on investment (ROI), and conversions. Optimizing ad campaigns to improve lead quality while reducing costs is a key responsibility.

In this role, you will conduct audience and keyword research, perform A/B testing, and prepare detailed campaign performance reports and analytics. Additionally, you will manage remarketing campaigns and optimize landing pages to enhance user experience and conversion rates.

To be successful in this position, you should hold a degree in Marketing or a related field and possess hands-on experience with Google Ads, Meta Ads, and Google Analytics. A strong understanding of lead generation and campaign optimization is essential, along with good analytical skills and a target-oriented approach. If you are passionate about performance marketing and meet the qualifications, we encourage you to apply.