MarTech Head

Role Details: The incumbent will be responsible for establishing and scaling the Banks enterprise Marketing Technology ecosystem. This is a build and-operate leadership role that combines strategic vision with hands-on execution to enable personalised, data-led customer engagement at scale within a regulated BFSI environment.The role requires deep understanding of consumer marketing technologies, data-driven marketing, and platform integrations, along with the ability to partner effectively across Marketing, Data, Product, IT, Risk, and Governance teams.

MarTech Strategy & Platform Ownership

• Own the end-to-end enterprise MarTech roadmap aligned with business and marketing priorities.
• Lead the evaluation, selection, deployment, integration, and optimisation of MarTech platforms including CRM, CDP, marketing automation, analytics, and consent management tools.
• Act as the single-point owner for MarTech capabilities across products, customer segments, and channels.
• Demonstrate working knowledge of existing platforms and tools such as MoEngage, CleverTap, and similar engagement and campaign platforms.

Customer Journeys & Campaign Enablement

• Enable omnichannel, lifecycle-based customer journeys across mobile app, web, email, SMS, paid media, and offline touchpoints.
• Drive advanced segmentation, personalisation, trigger-based campaigns, and automation use cases at scale.
• Improve campaign speed-to-market, effectiveness, and experimentation capabilities across teams.

Data, Analytics & Performance

• Partner closely with Data and Analytics teams to ensure clean data pipelines, identity resolution, and reliable activation-ready data.
• Leverage insights and campaign performance data to drive continuous optimisation.
• Champion a structured test-and-learn culture using experimentation frameworks and measurement discipline.

Innovation & New-Age Technology

• Evaluate, pilot, and onboard new-age MarTech and AI-led platforms relevant to the BFSI ecosystem.
• Track global MarTech, AI, and digital marketing trends and translate them into scalable, secure, and compliant applications for the Bank.
• Lead pilots, proof-of-concepts, and phased rollouts of new capabilities.

Governance, Risk & Compliance

• Ensure all MarTech platforms and processes comply with data privacy, consent management, security, and regulatory requirements.
• Work closely with Risk, Compliance, Legal, and IT Security teams to maintain strong governance, audit readiness, and control frameworks.
• Embed privacy-by-design and security-by-design principles into MarTech implementations.

Stakeholder & Vendor Management

• Act as a key interface across Marketing, Digital, Product, IT, Data, and external agency/technology partners.
• Manage MarTech vendors including SLAs, commercials, performance, and delivery outcomes.
• Guide, mentor, and enable internal teams responsible for MarTech execution and campaigns.

Leadership & Stakeholder Skills

• Strong stakeholder management skills with the ability to influence across functions and senior leadership.
• Experience managing vendors, partners, budgets, and delivery timelines.
• Excellent communication, problem-solving, and decision-making capabilities

EDUCATION

Essential requirement: Bachelors degree in Engineering, Computer Science, Business, Marketing, or a related field is mandatory.

Postgraduate degree (MBA or equivalent) from a reputed institution is preferred.

WORK EXPERIENCE

• Essential requirement: 15–18 years of relevant experience in MarTech, digital marketing platforms, CRM, or marketing automation, preferably within BFSI, fintech, consumer internet, or large-scale consumer ecosystems.
• Proven experience building and scaling enterprise MarTech stacks in complex, high-volume environments.
• Experience working within regulated industries with strong exposure to data privacy and compliance requirements.

Technical & Functional Expertise

• Strong understanding of CRM, CDP, marketing automation, analytics, consent management, and customer engagement platforms.
• Hands-on exposure to platforms such as MoEngage, CleverTap, Salesforce Marketing Cloud, Adobe, or equivalent tools.
• Solid understanding of data architecture, integrations, APIs, and analytics concepts.
• Ability to translate business and marketing needs into technology and platform requirements.