Digital Marketing Specialist

• Job Title Digital Marketing Specialist (Google Ads & Meta Ads Expert)
• Location: Trivandrum
• Employment Type :onsite
• Experience: 3+ years

Job Overview:

We are seeking a highly skilled and experienced Digital Marketing Specialist with a strong focus on Google Ads and Meta Ads and SEO The ideal candidate will be responsible for creating, managing, and optimizing paid advertising campaigns to drive performance, increase conversions, and achieve business goals. This role is crucial in ensuring that our online marketing efforts align with our overall growth strategy.

Key Responsibilities:

• Develop, implement, and manage paid advertising campaigns primarily through Google Ads and Meta Ads to increase visibility, traffic, and conversions.
• Optimize ad performance through continuous testing, monitoring, and adjusting of bids, keywords, and audience targeting strategies.
• Conduct in-depth keyword research and audience analysis to create high-performing ad campaigns.
• Track, analyze, and report on the performance of campaigns using platforms such as Google Analytics, Google Ads Manager, and Meta Business Suite.
• Identify trends and insights to maximize return on investment (ROI) and drive continued campaign success.
• Collaborate with the creative team to develop compelling ad copy, images, and landing pages that resonate with target audiences.
• Stay updated on industry trends, new ad features, and platform updates in both Google Ads and Meta Ads to ensure best practices are always applied.
• Manage and optimize budgets effectively to ensure maximum efficiency in ad spend.

Qualifications:

• Proven experience (3+ years) in managing Google Ads and Meta Ads campaigns.
• Strong expertise in Google Ads with a solid understanding of keyword research, bidding strategies, and campaign optimization
• Hands-on experience with Meta Ads (Facebook and Instagram) including A/B testing, audience segmentation, and performance tracking.
• Proficiency in tools such as Google Analytics, Google Ads Manager, Meta Business Suite, and other relevant platforms.
• Strong analytical skills and the ability to interpret data to improve campaign performance.
• Excellent communication and organizational skills, with the ability to work both independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Google Ads Certifications or similar industry certifications.
• Familiarity with other digital advertising platforms such as LinkedIn Ads, Twitter Ads, or YouTube Ads is a plus.
• Experience with retargeting, display advertising, and programmatic campaigns.