Product Marketing Specialist

Inkle is a tax and accounting software startup, serving US technology startups. We&aposre on a mission to make US accounting, tax and compliance easy, scalable, affordable and on-demand for global companies - using software and human services.

We are a team of passionate and creative individuals who believe in the power of technology to simplify complex processes. We foster a dynamic, fast-paced and collaborative environment where everyone has a voice and the opportunity to make an impact. We are committed to diversity, inclusion and work-life balance.

We&aposre looking for a generalist to work very closely with the Marketing Lead and CEO. This is a high-impact role that can impact the direction of our company, and so we&aposre looking for someone who has very high self-motivation, energy and enthusiasm.

NOTE: the working hours for this role will be 2pm-11pm IST daily Monday-Friday, based in our Bangalore office during those hours. This is in order to coordinate closely with the CEO and San Francisco team to go deep on the US market.

Responsibilities

You&aposll be expected to:

• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments

• Proven work experience as a digital media specialist or digital marketing manager
• Familiarity with web design and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• Additional qualification in web design or animation is a plus

At Inkle, we believe in investing in our employees and offer a comprehensive benefits package to support their physical, financial, and emotional well-being. Our benefits include:

• Health insurance/Medical coverage
• Highly competitive salaries and ESOP scheme
• Relocation support and reimbursements
• Paid time off/Vacation time and holidays
• Professional growth and development opportunities